Le Lézard
Classified in: Business
Subjects: CSR, SRI

The 2022 Barolo En Primeur Charity Auction Raises 769,800 Dollars For Solidarity Projects, Almost 170,000 Dollars More Than The First Edition

Of the 24 lots in the auction, 4 lots were awarded to participants in live streaming from New York. On November 13, the last lot will be auctioned at the World White Truffle of Alba Auction, which will surely bring the total to over $800,000.

NEW YORK, Oct. 31, 2022 /PRNewswire-PRWeb/ -- The second edition of the Barolo En Primeur Charity Auction concluded with a new big success. The event, promoted by the Fondazione Cassa di Risparmio di Cuneo, Fondazione CRC Donare ETS in collaboration with the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani, took place on Friday October 28th at Grinzane Cavour Castle in Piedmont, Italy, with a live - streaming to New York City.

The auction raised $769,800 donated by generous philanthropists who attended the event in Piedmont and in New York City. These subscribers have been "rewarded" with 14 barriques of Barolo from the 2021 vintage, crafted from the Gustava Vineyard owned by the CRC Foundation and located on the slopes of Grinzane Cavour Castle. 300 bottles of Barolo 2021 will be sourced from each barrique - at the end of the compulsory aging period ending in 2025. They will be marked with a numbered label, created by the international artist Michelangelo Pistoletto. In addition to that, another 10 subscribers won more than 1,200 fine bottles of Barolo and Barbaresco - subdivided into 10 lots on the basis of the municipality of production - that 70 producers donated for the auction with the intent of contributing to fundraising for the Alba Wine School.

The result of the solidarity auction, hammered out by Christie's Italy Director Cristiano De Lorenzo, thus increases by almost $170,000 compared to the more than $600,000 of the October 2021 event (completed with the $60,000 of the fifteenth lot hammered at the World White Truffle of Alba Auction in November 2021) and will be entirely donated to as many non-profit projects, each one combined with a different barrique and municipal lot.

Of the 24 lots in the auction, 4 lots were awarded to participants in live streaming from New York and 1 in Hong Kong. Records for lot number 23 (associated with a barrique), sold for 45,000 dollars, and for the special 500-litre lot - equivalent to about 660 bottles of wine, added at the end of the auction by CRC Foundation President Ezio Raviola - sold for the extraordinary sum of 175,000 dollars. Producers' communal lots were awarded for figures that almost doubled the auction bases.

The auctioned barriques at Barolo en Primeur contain the wine made from the historic Cascina Gustava Vineyard, Grinzane, which was vinified by Donato Lanati's ENOSIS Meraviglia, one of the top international experts in the field, and was judged by wine critic and Vinous CEO Antonio Galloni, who awarded each barrique a range of average scores from 92 to 94 and coined the NFT (Non-Fungible Token), a digital certificate of authenticity guaranteed via blockchain, which will be attached to each bottle.

"The edition of Barolo en Primeur that has just ended is confirmed to be of the highest level and gives us great satisfaction - comments Ezio Raviola, President of the Fondazione Cassa di Risparmio di Cuneo. The participation of both Italian and foreign philanthropists is growing, the roots in the territory are growing, the number of projects supported is growing, and the proceeds for social purposes are increasing. A more than positive sign that encourages us to continue in the direction we have set out. The challenge, now, is projected into the future to broaden the audience of donor-buyers and support, with the next edition, an increasing number of non-profit organisations".

"The great participation of investors interested in "fine wines" - adds Matteo Ascheri, President of the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani - "is an exceptional result, which represents a solid base from which to start for an even greater involvement of Barolo and Barbaresco producers in the development of this project, which is only in its second year. And it is also a sign that the "preview" sales model can and must be a valuable prospect for Barolo and Barbaresco, wines that are known and appreciated all over the world, which will thus be able to pave the way and preside over the "en primeur" market, which is still underdeveloped in Italy".

Bidding for Barolo En Primeur will close on Sunday, November 13th, 2022 during the Alba White Truffle World Auction, which will take place in Grinzane Cavour Castle and live streaming from Hong Kong. During this occasion the fifteenth and last barrique of the Vigna Gustava will be auctioned, and the amount raised will be donated to the international charity Mother's Choice, which has been working in favor of orphaned children and young mothers in difficulty since 1987.

The 2022 beneficiaries:
Of the 14 barriques auctioned, 7 are already associated with a beneficiary, while the subscribers who won the other 7 barriques will decide to whom the funds will be allocated. In particular, Barolo en Primeur has chosen to support the following projects: the promotion and recovery of Alta Langa expertise and landscape, the so-called "Banca del Fare", promoted by Fondazione Matrice ETS; the "Nega-so" project, whose aim is working on migratory flows and encouraging integration, promoted by Cooperativa sociale Liberitutti; the project for the restoration and enhancement of Villa Arconati's historic cellar, promoted by Fondazione Augusto Rancilio; the 'L'energia dell'arte, tra natura, scienza e tecnologia' project, an approach to contemporary art and sustainability, promoted by the Castello di Rivoli - Museo d'Arte Contemporanea; the 'CivicAttiva' project, which proposes active citizenship paths to schools to stimulate young people towards change and sustainability, promoted by the Robert F. Kennedy Human Rights Foundation; the 'New Forms of Life' project, educating children between 5 and 12 years of age in cultural heritage, promoted by the Sandretto Re Rebaudengo Foundation; and lastly the 'Neighbourhood Schools - RELOADED' project, which supports pupils with social and behavioral difficulties through innovative educational methodologies, promoted by the LUNETICA social cooperative.

About the Fondazione Cassa di Risparmio di Cuneo
On 24 January 1992, the Cassa di Risparmio di Cuneo Foundation was established, a private and independent non-profit body pursuing aims of social and economic benefit and promotion. The Foundation is inspired by philanthropic aims and makes contributions to public and private non-profit organizations as well as directly promoted projects in the fields of education, welfare, culture, local development, health, scientific research and sport. The initiatives are supported by the resources deriving from the management of the Foundation's assets, which comfortably exceed one billion euros. The Foundation's activities aim to contribute to the development of the communities in its area, supporting their capacity for innovation and strengthening their cultural and educational offerings, so as to create more united and supportive social conditions. Teamwork in synergy with the territory, alongside the third sector and public bodies, in collaboration with citizens and institutions. With Barolo en Primeur, CRC Foundation has created a charity event at national and international level, focusing a territory, its beauties and singularities, creating an innovative event that can generate important social benefits.

About the Consorzio Di Tutela Barolo Barbaresco Alba Langhe e Dogliani
Founded in 1934 and representing over 500 wine producers across multiple appellations, the consortium is committed to the management, protection, and promotion of the Langhe, Alba, and Dogliani wine denominations. The Consortium ensures high quality by a set of formal production guidelines for the entire winemaking process, from agronomy to market surveillance. The Consortium continues to perform periodic sampling of wine products on the market to prevent fraud and to protect the wines' authentication and reputation. Barolo & Barbaresco are registered trademarks in many countries throughout the world.

Media Contact

Cristina Coari, Colangelo & Partners, (646) 624-2885, [email protected]

Carlotta Ribolini, Colangelo & Partners, (646) 624-2885, [email protected]


SOURCE Fondazione Cassa di Risparmio di Cuneo

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