Le Lézard
Classified in: Science and technology
Subject: Product/Service

Frame and Flight: An Idea and Innovation Accelerator with Product, Engineering, and Strategy Expertise Set to Launch in Q4 2022


Founded in 2022 and born from startup advisory, Los Angeles-based technology services company Frame and Flight has a unique way of accelerating business ideas and technology products, by providing exceptional talent and putting more control in the hands of the client through a flexible retainer model. With extensive experience building and scaling new and mobile technologies for Starbucks, Nestle, and some of the largest innovation incubators, Frame and Flight founder Chris Brandsey sees opportunity in applying his agile prototyping and advisory methods to help SME and enterprise CPG, Retail, QSR, Food and Beverage, and Food Tech businesses innovate faster and accelerate learning.

Our Take Flight model focuses on product incubation and acceleration, aligning desired outcomes with key technology enablers. We provide end-to-end services to crystalize a clients' vision, identify business opportunities, and build solutions through agile methodologies. This includes guiding our client's teams through ideation sprints, capability gap assessments, road mapping, solution engineering, GTM strategy, market testing and positioning. Our key service offerings include product & prototyping, unlocking actionable insights from your data, transformation, experience innovation, AI and automation, future store and e-commerce, personalization and loyalty, startup acceleration, and market research.

"Frame and Flight was born from startup advisory. Watching startups within our portfolio pivot and adjust reminded me of the struggles I've seen in enterprise with getting new technology to market. It's never easy and talent gaps are very real. We want to change this by applying our expertise in enterprise and startups across our clients' organizations," explains Brandsey.

Customer expectations are evolving rapidly. Just 5 years ago mobile ordering was a new capability only seen in a handful of retailers. Today, the technology is ubiquitous with customers expecting these digital conveniences from their preferred brands. To innovate quickly a business must focus on the right trends and become experimental in their approach. In a sense, enterprise must view innovation as the life blood of their business and can look at startups for learnings on how to move quickly and efficiently.

"It is through our experience at startups that we realized enterprise can move quickly too. Our goal is to help customers accelerate their ideas, optimize brand and product positioning, and get to market quickly," said Rahul Kaushal, Head of Marketing and Strategy Services.

Frame and Flight is currently in talks with major CPG and QSR brands and already has commitments from a few food tech companies and will continue to grow its leadership team in the coming months.

Frame and Flight is based in Pasadena, California. The Founder and CEO of Frame and Flight, Chris Brandsey, helped build and scale BCG DV and Google Ventures startups. Prior to his startup experience, Brandsey worked at Starbucks and Nestle shaping and growing some of the most widely used digital and mobile technologies.


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