Le Lézard
Classified in: Science and technology
Subject: PLW

Full Circle Insights Awarded Patent for an Attribution Software Solution Inside a CRM System


Full Circle's third patent recognizes the unique technology that enables marketers to accurately capture, preserve and report campaign attribution data inside their company's CRM system

SAN MATEO, Calif., Aug. 16, 2022 /PRNewswire/ -- Full Circle Insights today announced that the company was awarded its third patent, U.S. Patent 11,341,166, for its attribution software solution inside a CRM system. The patented technology was invented by Full Circle founders Daniel S. Appleman, Roan Bear, Bonnie Crater and Andrea Wildt. It powers features across multiple Full Circle products that enable users to generate insight from campaign attribution data inside their company's CRM system.

"The ability to accurately attribute pipeline and revenue to marketing campaigns is essential for top B2B marketers," said Bonnie Crater, President and CEO of Full Circle Insights. "This technology enables precise attribution inside the CRM, using customer activity data, attribution models and an algorithm to calculate pipeline and revenue impact. Marketers can monitor performance on dashboards and generate reports to defend marketing spend and optimize marketing budgets for greater efficiency."

Full Circle's patented attribution technology plugs into the customer's CRM system and powers attribution capabilities in Full Circle's funnel metrics and in products like Campaign Attribution, Matchmaker and Digital Source Tracker. The technology delivers unprecedented insight via metrics that are displayed on dashboards inside the CRM and can be used to generate marketing reports that are useful in driving greater marketing efficiency. Primary features of the technology include the ability to:

The fact that attribution analysis takes place inside the CRM lets marketers leverage reporting and dashboard tools they and their sales colleagues already use. This enables marketers to invest budget dollars more efficiently, and it also allows closer alignment between marketing and sales as potential buyers move through the funnel. Collaboration is critical because buyer behavior has changed in the B2B space, so marketers need to collaborate with sales to influence revenue throughout the funnel. 

As noted by Forrester, "To achieve high performance and reduce the cost of sales, all disciplines within the revenue engine (marketing, sales, customer success) must operate as a single, cohesive unit, with each discipline performing its core competencies to engage and close revenue opportunities." - Marketing Operations: Planning Assumptions 2022, September 7, 2021. 

The present invention provides a synchronization that normalizes the reporting and sales process across different objects, including Leads, Contacts, Campaigns, and Opportunities, to allow for a unified reporting on sales performance, revenue attribution, and campaign performance.

About Full Circle Insights
Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.  Microsoft, Bing, and others are trademarks of Microsoft Corporation.

MEDIA CONTACT
Marielle Farmer 
Next PR 
602-432-5555 
[email protected]

SOURCE Full Circle Insights, Inc.


These press releases may also interest you

at 14:28
Nuventive, the data-informed improvement companytm, today announced a partnership with D2L, a global learning technology company, to simplify student outcomes analysis and advancement. By linking reports from the D2L Brightspace learning management...

at 14:26
IgniteTech, the AI Enterprise Software Company, today announced the launch of Jive Personas. This pioneering new feature utilizes the power of Generative AI to create role-specific knowledge based personas, delivering information in the form of...

at 14:25
Regulatory News: POXEL SA (Euronext: POXEL - FR0012432516), a clinical stage biopharmaceutical company developing innovative treatments for chronic serious diseases with metabolic pathophysiology, including non-alcoholic steatohepatitis (NASH) and...

at 14:20
Mishe (say "mish-e"), an innovator in direct healthcare, announces the launch of Downstate's Transparent Access Plan, making SUNY Downstate Health Sciences University the first hospital system in the US to offer transparent upfront pricing for its...

at 14:19
Sharp Imaging and Information Company of America (Sharp), a division of Sharp Electronics Corporation (SEC), today announced that industry veteran, Dino Pagliarello, has joined Sharp as the new Vice President of Product Management and Production...

at 14:15
The "Poland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering. The Polish gift card market demonstrates robust growth trends, with an...



News published on and distributed by: