Le Lézard
Classified in: Environment
Subject: PDT

GFI Announces Bentilia brand refresh in preparation for North American market re-launch


TORONTO, Aug. 8, 2022 /CNW/ - Global Food and Ingredients Ltd. ("GFI" or the "Company") announced today the completion of a new brand look and profile for the Bentilia pasta product portfolio in preparation for a major expansion into the US and Canadian markets, including brand new packaging, streamlined assortment, and an updated website (www.bentilia.com) and social media presence.

Bentilia is a healthy and delicious brand offering a line-up of premium, gluten-free products in the fast-growing plant-based pasta space.

Bentilia's premium line-up of pastas:

"The Bentilia brand has already been able to build a dedicated consumer base over the past 5 years due to its phenomenal taste and gluten-free profile," said Prashant Jairaj, VP of Plant-Based Consumer Products at GFI.  "it was only appropriate that we relaunch the brand with a more contemporary approach that better reflects the ubiquitous appeal of this product among not only plant-based consumers, but the foodie in all of us that enjoys delicious, easy-to-prep meals as well." 

The new Bentilia branding officially launched on August 6th at Vegandale Toronto this past weekend.  Bentilia partnered with prominent chef Luke Hayes for the event, serving up premium recipes featuring the pasta for festival go-ers to taste.  Bentilia will begin shipments in the new packaging to both its North American direct consumers and brick & mortar locations on August 15th. 

GFI acquired Bentilia on March 25, 2022, as part of the company's core farm-to-fork strategy, connecting GFI's farm-based ingredient sourcing and local processing with a suite of healthy, natural high protein plant-based consumer products.   

About Global Food and Ingredients Ltd.

GFI is a fast-growing Canadian owned and operated plant-based food and ingredients company, connecting the local farm to the global market for peas, beans, lentils, chickpeas and other high protein specialty crop ingredients. GFI is organized into four primary business lines: Pea Protein Inputs, Plant-Based Ingredients, Plant-Based Pet Food Ingredients and Plant-Based Consumer

Packaged Goods.  Headquartered in Toronto, GFI buys directly from its extensive network of farmers, processes its products locally at its four wholly-owned processing facilities in Saskatchewan and Alberta and ships to 37 countries across the world.

SOURCE Global Food and Ingredients


These press releases may also interest you

at 08:08
B&H is ready for the 2024 Great North American Solar Eclipse and has all the resources and equipment you need to get ready yourself. Less than a month away, the total solar eclipse is happening on Monday, April 8, 2024, and starts at 11:07AM PT. This...

at 08:05
Voltera, a leading developer, owner, and operator of charging and refueling infrastructure for zero-emission vehicle (ZEV) fleets, is pleased to announce the appointment of Marie Robinson to its Board of Directors, effective immediately. Marie...

at 08:05
From being mindful of the source of your daily coffee and food to mastering the art of recycling, Peet's knows its customers are looking for ways to reduce their footprint every day. And Peet's is right there with them to help make those small...

at 08:00
Yukon Group, Europe's leading thermal imaging and night vision company, has launched the world's first upgradable thermal monocular for civilian use. The Pulsar Telos LRF XP50 is set to become an indispensable tool for hunters, explorers and rescuers...

at 08:00
Verdagy, a renewable hydrogen electrolysis company with over a decade of technology and product development experience, announced today that Shell provided technical endorsement of Verdagy's eDynamic® electrolyzers. This major step qualifies Verdagy...

at 08:00
JLL Foundation, a non-profit founded and backed by JLL , published its second Annual Report, highlighting its efforts to scale-up a diverse community of early-stage companies focused on climate change mitigation. Of the fifteen startups supported by...



News published on and distributed by: