Oxford Road's Contribution to Children's Hospital Los Angeles Will Fund its Cuddler Program for the Next Three Years

Koala Corps' Mission is to Provide Arms to Hold Every Child

SHERMAN OAKS, Calif., Aug. 4, 2022   /PRNewswire-PRWeb/ -- Oxford Road, the leading independent audio agency, today announced that its Koala Corps program has raised the funds needed to afford a full-time professional to oversee the cuddler program at Children's Hospital Los Angeles (CHLA) for the next three years. The agency's Koala Corps initiative was designed to support critical newborn infants to be held through this service. With this milestone under its belt, Oxford Road is now pursuing ways to establish Koala Corps as an endowment.

Koala Corps' mission to provide arms to hold every child in need was inspired by the experience the program's co-founders, Oxford Road founder and CEO Dan Granger and his wife Ciera had when their second daughter Shae was born with cognitive delays and complex medical issues. Shae ultimately spent six months in Children's Hospital Los Angeles, where she underwent a dozen surgeries and procedures. During Shae's fight for her life, one of the most important things the Grangers recognized was the benefits of holding her whenever possible.

"Shae underwent back-to-back surgeries. One of her only sources of comfort was to be held," said Ciera Granger. "She was a fragile little newborn who needed constant affection and attention, but not all babies in the hospital have someone available to cuddle them. Because of our experience with our daughter, we were compelled to launch the Koala Corps fund. We learned it was important for newborns and we were determined to find a way to help. It is a need in our community that most people don't know exists. This will bless babies and their families tremendously."

The funds Koala Corps raises for Children's Hospital Los Angeles come primarily from its chief contributor, Oxford Road. For years, the agency has donated a percentage of company revenue from audio advertising services to the fund. Oxford Road's partners have also been generous. For instance, iHeartMedia Los Angeles recently donated a generous bank of ad inventory to support the fund. Hitting this year's funding milestone has brought supporters of the program even closer.

"Contributing to Koala Corps is directly aligned with iHeart's own ethos and values of connecting local LA families in need with available resources," said Jeff Thomas, Senior Vice President of Sales for iHeartMedia Los Angeles. "Through our media support we aim to expand the program benefits to even more families and children in the Los Angeles area."

Rosby Lamm, Manager of Volunteer Resources at Children's Hospital Los Angeles, oversees the Hospital's Cuddler Program.

"For many families, the birth of a baby who needs intensive medical care is unexpected and obligations at home and work mean families are unable to visit the hospital every day to be with their newborn," says Lamm. "We're very thankful to Oxford Road and their support, which will allow us to expand CHLA's long standing Cuddler Program to more families throughout the hospital."

To learn more about Oxford Road's Koala Corps program and/or donate to the fund, please visit: Koala Corps https://koalacorps.com

About Oxford Road
Oxford Road is the leading independent ad agency specializing in audio advertising, reaching millions of people each day through Podcasts, Radio, Streaming, and Smart Speakers. Through industry innovation and proprietary data management practices, they have helped more than a dozen direct-to-consumer brands scale their customer acquisition efforts and grow from Startup to $1 Billion+ valuations.

Media Contact

Rebecca Nowacek, Purpose Worldwide PR for Oxford Road, 1 2105892756, [email protected]

SOURCE Oxford Road