Finding new franchises with true potential can be challenging - new businesses are opening every day, but long-term success rates for entrepreneurs are low. So which businesses present valuable, long-term opportunities for suppliers? Attending events to generate leads is often costly and less advantageous than expected; moreover, constantly searching to discover investment opportunities as they arise can involve hours of effort with little to no avail.
The quarterly New Concept Report (NCR) provides a basic profile of those franchise brands discovered for the first time each quarter.
The NCR and the brands contained in it are often a valuable target for startup investors, suppliers of startup products and services, and trade groups. The information provided for each brand is intended to give a supplier enough information to decide if they want to learn more. The profile qualifies the lead and allows your sales and marketing teams to add this franchise to your targeted brand list. Besides the profile of each company, the NCR also identifies the executive management team by name and job code.
The NCR has a first-look advantage with emerging franchise brands through their FDD filings and ongoing discovery process, including site visits and contacts with executives of these new businesses.
The subscription is for 4 issues. The report is a tabulated excel file set up to allow for you to make prospecting calls quickly and easily (Intro, New Concepts, Executive list), which includes information on each franchise brand, such as:
Name of Franchisor & DBA
Business Description
Related investment groups if applicable
Industry and sector category in franchising
Year started franchising
Current # of franchised units
Current # of company units
Projected new franchised units to be opened
Min and Max initial investment
The New Concepts Report subscription delivers the following:
4 quarterly reports that provide a profile for your salesperson of each new franchise
200-300 contact leads for the brands discussed in the issue, including executive contacts
An executive contact list of the management team at each franchise brand, including titles, job codes, HQ addresses, HQ phones, and websites.
A monthly alert list of new brands discovered each month
Brand profiles for 75-150 startup and early-stage franchises
Sales preparatory information to qualify the lead and initiate intelligent communication with the brand
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