Le Lézard
Classified in: Tourism and vacations

OLG WINS BIG AT CANNES LIONS


LOTTO MAX Dream Drop picks up four awards at the international Festival of Creativity

TORONTO, June 27, 2022 /CNW/ - Ontario Lottery and Gaming Corporation (OLG) is thrilled to announce that our recent LOTTO MAX Dream Drop marketing campaign has won two Silver Lions and two Bronze Lions at this year's Cannes Lions International Festival of Creativity. The prestigious annual event brings together creative leaders from around the globe to learn, network, and celebrate the world's most captivating ideas.

In March 2022, OLG, with the help of the creative agency FCB, partnered with Toronto-based fashion designer, Mr. Saturday, on a limited-edition streetwear collection that also provided customers with a Bonus Code for a year's worth of LOTTO MAX tickets and appealed to a broad range of Ontarians. The campaign built up anticipation and momentum for the drop, selling out within days ? some pieces within minutes ? and outperformed all campaign objectives, including new registrations and tickets sales.

"We are immensely proud of and congratulate the OLG team and our partners, whose creative talents, synergy, and hard work brought this incredible marketing campaign to life," said Duncan Hannay, OLG's President and CEO. "The awards this campaign has garnered at Cannes Lions serve as proof that OLG is a powerhouse of creativity and innovation, always dedicated to bringing products to market in new and exciting ways."

The LOTTO MAX Dream Drop campaign was shortlisted for nine awards, and won in four categories:

In addition to FCB and Mr. Saturday, OLG partnered with MediaCom, Hill + Knowlton Strategies, Cruel, Common Good, and Grayson Music on the LOTTO MAX Dream Drop campaign. Equity, diversity, and inclusion were at the core of this campaign, with one hundred per cent of OLG's profits from the initiative going to BLACK HXOUSE, a creative incubator that empowers BIPOC individuals. This was OLG's second submission and first win at the Cannes Lions Festival of Creativity.

At OLG, we play for Ontario. One hundred per cent of proceeds are reinvested into the Province to support provincial priorities and help build strong communities.

OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.

Play for Ontario

100 per cent of OLG's proceeds are invested in Ontario

OLG.ca

 

PlaySmart.ca 

Knowledge you can bet on.

Follow on Twitter @PlaySmartOLG

 

ConnexOntario ? Problem Gambling Support: 1-866-531-2600

Disponible en français

 

Click here if you wish to unsubscribe from these emails.

SOURCE OLG Winners


These press releases may also interest you

6 aoû 2022
Alaska Airlines' airport customer service agents, stores, cargo, ground service and reservations agents, who are represented by the International Association of Machinists and Aerospace Workers (IAM), have ratified a two-year contract extension. The...

6 aoû 2022
Friday 05/08/2022 LOTTO MAX estimated jackpot $55 millions LottoMax MAIN Draw 07, 16, 19, 33, 36, 48 & 49 Bonus 05 MAXMILLION: 04, 19, 20, 29, 30, 39 & 4806, 07, 10, 11, 27, 34 & 3609, 16, 17, 34, 48, 49 & 5009, 21, 34, 35, 37, 46 & 48 SOURCE OLG...

5 aoû 2022
Technavio has been monitoring the Wellness Tourism Market, operating under the Consumer Discretionary market. The latest report expects the market to register an incremental growth of USD 327.56 billion, at a CAGR of 7.55% during the forecast period....

5 aoû 2022
The latest market analysis report titled Aircraft Weather Radar System Market by Application and Geography - Forecast and Analysis 2022-2026 has been recently added to Technavio's catalog. The report predicts the market to witness a potential growth...

5 aoû 2022
Brunswick Main Street officiated a ribbon cutting today for the latest business to join the Brunswick Main Street District, Imagination Station Children's Center. Located at 8 South Maple Avenue, Imagination Station offers before and after-school...

5 aoû 2022
The "Vacation Rental Market by Geography (Europe, North America, APAC, MEA, and South America) and Market Landscape (managed by owners and professionally managed) - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. With...



News published on 27 june 2022 at 14:09 and distributed by: