Omnitrak Gifts $50k for Student Award at The Pacific Asian Center for Entrepreneurship

A Local Hawaii Woman Entrepreneur Celebrates 40th Years of Success in Global Research

HONOLULU, May 24, 2022 /PRNewswire-PRWeb/ -- The University of Hawai?i at M?noa Shidler College of Business announced that Omnitrak, a marketing and research consultancy firm, has gifted $50,000 to establish a new student award called the "Omnitrak Innovative Leaders Award" at the Pacific Asian Center for Entrepreneurship (PACE), which is housed within the Shidler college. Omnitrak established the gift in honor of the company's 40th anniversary to support UH students pursuing their education and their business ideas.

"As a small business, we are honored to celebrate our anniversary by providing Hawai?i students studying at the University of Hawai?i with a solid foundation to innovate, start and grow new businesses," said Pat Loui, Omnitrak founder, chair and CEO. "We firmly believe that PACE and the new RISE (Residences for Innovative Student Entrepreneurs) program will strengthen the local economy and create new jobs at home, to address the exodus of talented local graduates moving away for mainland jobs. Our community benefits from the ethnic, gender and cultural diversity that represents our state. We hope our gift encourages other small businesses to do their part to invest in Hawai'i's most promising leaders."

In addition to the gift to the University of Hawai'i, Omnitrak made educational gifts to three Oahu high schools, honoring staff who graduated from Kaimuki, Pearl City and Campbell High Schools. Ms. Loui continued, "Though Omnitrak is supported by Hawaii, US mainland and international clients, we're honored to commemorate our 40th by investing in our young people for the benefit of our children's children through these gifts. Hawai'i is our home to our parents, grandparents and children and we will continue to do our small part to invest in the next generation of leaders."

Loui, appointed by former President Barack Obama, is a past board member of The Export Import Bank of the U.S., where she grew Asia Pacific to the largest portfolio during her tenure. She was recognized with a U.S. Commerce award for her work in encouraging minority-owned small businesses to export.

The gift was officially commemorated in May during Omnitrak's anniversary celebration. Loui, along with Chris Kam, Omnitrak president and chief operating officer, and Alan Ellis, executive vice president, presented Vance Roley, dean of Shidler college and Sandra Fujiyama, executive director of PACE, with the award. In addition to this award, Omnitrak supports other high school and graduate educational programs in Hawai?i, including at the East-West Center with the Omnitrak Loui Schmicker Scholars fund, which was the first alumni-named permanent endowment.

"It's incredible to see the community step forward to support our budding student entrepreneurs at PACE," said Roley. "Each year, PACE continues to assist more than 60 startup teams and provide more than $125,000 in support to foster up-and-coming business ventures. We're thrilled that Omnitrak, being a company with local roots, has decided to continue this momentum and commemorate their 40th anniversary with this gift."

Fujiyama added, "We're delighted that Omnitrak has established an Innovative Leaders Award, designed for PACE students. With the many exciting and new projects underway, including RISE?an immersive live-learn-work community?set to open next year, we are grateful for this gift which will support the next generation of change-makers."

The first student award is expected to be given in fall 2023 when PACE opens its RISE facility.

For more information on how to support the Shidler College of Business or PACE, contact Kristi Bates, executive director of development at 808-956-3597 or email [email protected].

Omnitrak's gift is an example of UH M?noa's goal of Enhancing Student Success (PDF), one of four goals identified in the 2015?25 Strategic Plan (PDF), updated in December 2020.

Omnitrak
Omnitrak, founded in Honolulu, Hawaii in 1981 and celebrating its 40th anniversary this month, is a leading strategic research firm with a strong presence in the consumer, travel and retail sectors in North America and Asia. Omnitrak works with some of North America's largest state tourism offices, which subscribe to the company's TravelTrakAmericatm tracking research, providing timely monthly insights from 9,000+ U.S. travelers. The company serves a broad array of public- and private-sector clients, helping to grow their markets with Quality of Place/City Pride and Resident Sentiment research. Additionally, destination marketing to develop new products and increase brand loyalty is supported by Omnitrak's TravelTrakAmerica syndicated research and Integrated Marketing Effectiveness insights. For more information, visit http://www.omnitrakgroup.com.

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SOURCE Omnitrak