TFL Brands, a leader in innovative branded products and services that consumers can taste, feel, and live, announced today the appointment of Morgan Mulvihill, a 16 year veteran of Procter & Gamble, and highly respected business leader and brand strategist, as General Manager. Mulvihill is set to lead GummiShot Energy Gummies, the first brand to launch under TFL Brands, which most recently announced its expansion into over 4,000 convenience stores nationwide. In addition, Mulvihill will bring her notable experience in business strategy, branding, and media to oversee additional supplement brands and portfolio expansion under TFL Brands as they emerge as an industry leader in innovation and performance.
"Having worked on many iconic household name brands throughout my career, I'm looking forward to the opportunity of building a portfolio of brands at TFL Brands," said Morgan Mulvihill, General Manager of TFL Brands. "I have a deep connection with the supplement category and believe in their ability to help consumers live healthier lives. With GummiShot, we have created a product that fuels me as a wife, mother, professional, and athlete. I look forward to driving transformative change in the supplement category with a TFL portfolio of branded products that consumers will taste, feel, and live!"
Prior to joining TFL Brands, Mulvihill served as Senior Brand Director at Procter & Gamble where she led all facets of media buying for one of the top business units, North America Home Care, including strategy, planning, buying, and media joint business planning. During her career at Procter & Gamble, Mulvihill worked on billion-dollar brands across Household Needs, Beauty, and Feminine Care business units in North America and globally with experience in a variety of career disciplines including, advertising, media, insights, upstream innovation, and digital transformation. As a successful businesswoman with a broad range of experiences, Mulvihill is well-positioned to lead TFL Brands' future growth.
"I'm thrilled with the opportunity to leverage my professional experience to launch brands I have a ton of passion for and a personal connection with," said Mulvihill. "As a life-long athlete and working Mom I've relied on energy products and supplements to keep me going and I understand how critical it is to have brands that speak to a diverse set of consumers. GummiShot is perfectly positioned to bring the latest innovation to consumers in the energy market and I'm honored to be joining the organization."
Leading the industry with purposeful innovation accompanied by superior taste and quality, TFL Brands is committed to transforming the way consumers feel about energy, agility, awareness, and more. With products that can be customized to meet the energy needs of athletes and parents to professionals in all industries, TFL Brands provides consumers with products that have the best ingredients and taste available in delivery formats that are convenient and innovative. TFL Brands will continue to expand its portfolio with functional offerings that meet the needs of consumers and fit seamlessly into their daily routine.
About TFL Brands
TASTE IT, FEEL IT, LIVE IT - TFL Brands is a leader in innovative branded products and services that consumers can TASTE, FEEL, and LIVE. Leaning on simple principles of the latest innovation, with superior taste and quality, TFL Brands delivers functional offerings that fit seamlessly into consumers' daily routines. TFL Brands is committed to developing innovative, performance brands that delight consumers. For more information on TFL Brands visit, https://tflbrands.com/.