Wells Fargo and Operation HOPE, Inc., a national non-profit dedicated to financial empowerment for underserved communities, today announced plans to introduce HOPE Inside centers in 20 markets that will serve as many as 150 Wells Fargo branches and their surrounding communities across the United States by the end of 2023. The new HOPE Inside centers will feature Operation HOPE financial coaches who will help empower community members to achieve their financial goals through financial education workshops and free one-on-one coaching.
Starting in April, the first HOPE Inside centers will be launched in the Atlanta, Houston and Oakland markets. By the end of 2022, HOPE Inside centers will be expanded to Los Angeles, Minneapolis, New York, Newark, N.J., Camden, N.J., Phoenix and Gallup, N.M.
HOPE Inside is part of Wells Fargo's Banking Inclusion Initiative to help more people who are unbanked gain access to affordable, mainstream banking products, and help remove barriers to financial inclusion for Black and African American, Hispanic, and Native American/Alaska Native households, which account for more than half of unbanked households in the United States.
"We know from our outreach and work with national and community stakeholders that financial education and guidance, and an individual's sense of inclusion and trust, are all important factors in bringing more people who are unbanked into the formal banking system," said Darlene Goins, head of Wells Fargo's Banking Inclusion Initiative. "Working with Operation HOPE is one important way that we can remove barriers to financial inclusion and help empower people with education, resources and tools to manage their money, improve their credit and achieve their financial goals."
"The Wells Fargo HOPE Inside centers mark a significant step forward in addressing barriers to financial wealth in diverse communities by offering a welcoming space, access to financial coaches, and expanded resources that support the financial goals of individuals with the greatest needs," said John Hope Bryant, Chairman and CEO, Operation HOPE, Inc. "This collaborative effort can drive meaningful change and ultimately help address the deeply rooted barriers to financial empowerment in underserved communities."
Introducing redesigned community branches
Along with the HOPE Inside launch, Wells Fargo is redesigning branches in select low- and moderate-income (LMI) areas throughout the United States to better meet the needs of the community. The updated community branches will offer spaces for financial health seminars, and individual consultations, such as those offered by Operation HOPE. Employees in these branches reflect the diversity and cultures of the communities and offer in-language service. New tools will be available to inform and empower customers about digital features that help make banking easier, like mobile check deposit.
The first redesigned Wells Fargo community branches are expected to be completed in 2022 in Atlanta, Houston, Los Angeles, Camden, N.J., Newark, N.J., New York City, San Francisco Bay Area, Phoenix metro areas, Arizona and New Mexico border region communities.
Banking Inclusion Initiative progress
Since introducing the Banking Inclusion Initiative in May 2021, Wells Fargo has organized the National Unbanked Task Force and collaborated with multiple national and community stakeholders to pursue solutions that increase access to affordable products, digital banking and financial guidance within unbanked communities.
Wells Fargo has teamed with the Cities for Financial Empowerment (CFE) Fund and its local Bank On coalitions in Atlanta and Houston to test new strategies and approaches that increase access to affordable banking products. Starting in late 2021, Wells Fargo and the CFE Fund have pursued new marketing approaches to reach unbanked consumers and increase awareness of the value and safety of mainstream banking in LMI areas of Atlanta, Houston and Philadelphia. The initial campaign included paid social media posts, videos and advertising in each market.
Other actions Wells Fargo has taken in the first 10 months of the initiative include:
Learn more about Wells Fargo's Banking Inclusion Initiative at: wellsfargo.com/bankinginclusion
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is the leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 37 on Fortune's 2021 rankings of America's largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.
About Operation HOPE, Inc.
Since 1992, Operation HOPE has been moving America from civil rights to "silver rights" with the mission of making free enterprise and capitalism work for the underserved?disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through its community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $3.2 billion in economic activity into disenfranchised communities?turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information: www.OperationHOPE.org. Follow the HOPE conversation on Twitter, Facebook and Instagram.
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