Le Lézard
Classified in: Science and technology, Business
Subject: PDT

Emperia Prepares Luxury Fashion Labels For the Metaverse with Its New Virtual Store Management SaaS Solution- Artemis

LONDON, Feb. 23, 2022 /PRNewswire/ -- Emperia, the leading virtual reality retail technology developer for the premium fashion and art sectors, announced today a new SaaS solution, Artemis,  that provides luxury fashion brands with full control over product placement, in their virtual stores. Brands can update collections and refresh the space according to seasonal themes, in a matter of 30 minutes, with no technological know-how required.

Emperia is preparing brands for a strong presence in the metaverse with virtual reality 3D stores that communicate the brand narrative through interactive, immersive virtual experiences. Creating a unique virtual experience that captures the essence of the brand and tells its brand story is vital to luxury fashion retailers' e-commerce strategy. Giving designers full control over visual merchandising enables them to keep their virtual store updated with the latest products, while better aligning to their physical locations, allowing them to maintain a strong omnichannel approach.

Emperia's virtual experiences integrate directly into the brand's existing e-commerce solutions, which allows for direct checkout and inventory management. 

"The past 12 months have been crucial in our space, with brands starting to switch from a one-of virtual promotional experiences state-of-mind into a notion of creating permanent online, flagship stores, which requires a different look and feel and user experience," says Olga Dogadkina, co-founder and Chief Executive Officer at Emperia. "With the realization that clients will be using these spaces in the long term, and the need to constantly change/update the virtual store, the same way they would change their physical space, Emperia has created of a platform that enables full customization of both product display as well decor, allowing brands full creative control; a new era in immersive virtual retail experience design."

Using Emperia's data analytics, marketers can optimize product placement, based on user interactions, determine which products are most popular, analyze traffic, and track user activity to increase engagement, customer loyalty and ultimately sales. Data demonstrates that users spend an average of 14 minutes in Emperia's virtual experiences, compared to the average online session duration of static e-commerce websites, which is estimated at two minutes.

About Emperia

Emperia leverages virtual reality technology for the premium fashion and art sectors, providing a realistic virtual experience to consumers, one that communicates a brand narrative that is tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further- providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia's selected clients include leading brands such as Dior, Burberry, Harrods, Christie's, and Getty Images.

London-based, Emperia is the winner of the Plug and Play Brand & Retail Start-up Award and is a British Fashion Council Patron.

For more information, visit emperiavr.com.

SOURCE Emperia

These press releases may also interest you

at 00:24
Daqo New Energy Corp. ("Daqo New Energy," the "Company" or "we"), a leading manufacturer of high-purity polysilicon for the global solar PV industry, today announced that it has published its 2021 Environmental, Social and Governance (ESG) report. ...

11 aoû 2022
NorthWest Healthcare Properties Real Estate Investment Trust (the "REIT") , today announced its results for the three and six months ended June 30, 2022. NorthWest's inflation indexed $10.2 billion, 232 property portfolio performed well in the second...

11 aoû 2022
NXT Energy Solutions Inc. ("NXT" or the "Company") today announced the Company's financial and operating results for the quarter ended June 30, 2022. All dollar amounts herein are in Canadian Dollars unless otherwise identified. Q2 Financial and...

11 aoû 2022
Received zoning approvals for over 3.8 million square feet of residential development in the second quarter on 3 projects in the Greater Toronto Area, including Vaughan, Scarborough, and Pickering;In excess of 3.0 million square feet of construction...

11 aoû 2022
Index Investment Group has closed on the 135 room Quality Inn hotel and connected commercial property in West Palm Beach, FL from seller, Cherry Cove Hospitality in an off-market transaction. The property is strategically located a short distance...

11 aoû 2022
Tetra Bio-Pharma Inc. ("Tetra" or the "Company") (FRA: JAM1), a leader in cannabinoid-based drug discovery and development, announced today that it has entered into a subscription agreement (the "Subscription Agreement") with Global Corporate...

News published on 23 february 2022 at 08:00 and distributed by: