Le Lézard
Classified in: Science and technology, Business
Subject: VEN

Kaddra Pte Ltd secures additional US$2.5 million seed funding from existing investors amid rapid growth.


Kaddra, the leading Loyalty, Commerce and Remarketing solution continues to scale up its product development to meet rapidly increasing market demand.

SINGAPORE, Jan. 27, 2022 /PRNewswire/ -- Kaddra, the award-winning Singapore-based tech company, announced today the closing of a US$2.5 million additional seed funding round. This investment brings Kaddra's total seed funding to US$5.5 million and will enable the company to accelerate its growth, to scale its self-service offering and bring further innovations to the market.

Kaddra is on a mission to help SMEs realise their full digital potential and be ready for the next  generation of mobile, IoT and voice assistants Commerce. In 2021, the ?rst year of commercialisation of its platform, Kaddra has on-boarded businesses of all sizes in over 20 different sectors across several countries as it prepares to further expand into Europe.

"Kaddra has been a driving force in revolutionising the mobile martech sector with its unique approach to sales and marketing. The company has seen a signi?cant growth in sign-ups during Q4 2021 and continues to gain pace with new market openings and innovations. I am delighted to have the opportunity to increase my stake in the business, providing further support as it enters the next stage of growth," says Pierre Lorinet, one of Kaddra's angel investors.

The investment funding round comes amid rapid growth which has seen Kaddra achieve several key milestones, including a partnership with Indonesia's largest payment gateway DOKU, expansion into the Philippines market and over 165% growth in the last quarter alone.

The most signi?cant challenge facing SMEs is their inability to retarget customers which current available solutions are failing to address. Kaddra has proven its capability to improve retargeting through its innovative mobile approach with Clients having achieved up to 57% repeat customers, 18% conversion rates and over 30% incremental sales using the Kaddra solution.

"In the face of the increasing dif?culties to navigate the digital transformation, we have brought to the market a mobile-first, automated sales and remarketing solution so that SMEs can operate like pros and grow with the resources they already have. I am very proud of the trust from our investors to support Kaddra's ambition to become a global market leader in our sector" says Quentin Chiarugi, co-founder and CEO of Kaddra.

About Kaddra
Kaddra Pte Ltd is an award-winning Singapore-based technology company providing an all-in-one Loyalty, Mobile Commerce and Remarketing solution, powering digital storefronts for businesses in over 20 market sectors. Harnessing the power of mobile, IoT and voice assistant technologies, Kaddra improves retention and engagement, sales, marketing reach and customer service at unprecedented levels. To learn more, visit https://www.kaddra.com

Logo - https://mma.prnewswire.com/media/1734311/Kaddra_LOGO.jpg


These press releases may also interest you

at 17:25
Impact Real Estate Team, lead by Matt Chick and Jeremy Fuhst is an influential real estate team and welcome addition to eXp Realty, the world's fastest growing brokerage. With years of excellence and expertise, the team will fit right in with global...

at 17:18
Canaccord Genuity Group Inc. (the "Company") announced today that it does not intend to exercise its right to redeem all or any part of the currently outstanding Cumulative 5-Year Rate Reset First Preferred Shares, Series C of the Company (the...

at 17:05
Pasinex Resources Limited (The "Company" or "Pasinex") today reports the Company's financial and operating results for the three months ended March 31, 2022. Andrew Gottwald, Chief Financial Officer of Pasinex, commented, "This was an exceptional...

at 17:05
Flow Capital Corp. ("Flow Capital" and "Company") today announced it will release its Q1 2022 unaudited financial results after the markets close on Monday May 30, 2022. Mr. Alex Baluta, Chief Executive Officer, and Mr. Gaurav Singh, Chief Financial...

at 17:05
Search Minerals Inc. ("Search" or the "Company") is pleased to acknowledge receipt of a grant of $90,000 from the Province of Newfoundland and Labrador towards exploration work completed in 2021 on the Company's Critical Rare Earth Element (CREE)...

at 17:05
Medexus Pharmaceuticals (Medexus) has been informed by medac, a strategic partner of Medexus, that medac received acknowledgement of receipt from the U.S. Food and Drug Administration (FDA) of the New Drug Application resubmission for Treosulfan...



News published on 26 january 2022 at 19:50 and distributed by: