Le Lézard
Classified in: Tourism and vacations, Science and technology, Business
Subjects: LIC, BFA

Harmon Brothers' "Traveling Tree Woman" Campaign Brings Humor and Affordability Back to Travel


PROVO, Utah, Jan. 13, 2022 /PRNewswire/ -- Harmon Brothers, the Provo-based social media ad agency behind the greatest viral ad in internet history, has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lum?, Chatbooks, Purple, among other hits. Today, the renowned social ad makers are announcing a new campaign called "Traveling Tree Woman" for Next Vacay, a discount flight alerts platform that is revolutionizing the industry. 

"Americans are ready and eager to get back out there and see the world again, and we tried to capture that feeling of excitement in this ad. Next Vacay has amazing technology that makes booking flights much more affordable and accessible," said Daniel Harmon, Chief Creative Officer at Harmon Brothers.

Watch the YouTube video here: https://www.youtube.com/watch?v=D06fTCGogu4

The ad campaign features a traveling tree woman and demonstrates how Next Vacay's platform eliminates the usual barriers that stigmatize budget booking sites?like red-eye flights, last-minute alerts, and long layovers?to allow even the most deeply rooted home-bodies an easy and affordable way to travel.

TRAVELING TREE WOMAN - CREDITS

Agency: Harmon Brothers

CREW
Chief Creative Officer: Daniel Harmon
Agency Managing Director: Benton Crane
Director of Accounts: Kurt Horn
Creative Director & Director: Shane Rickard
Producer: Josh Stofferahn
Writers: Kelly Vrooman, Natalie Madsen, Zach Atherton, Kurt Maloney
1st AD: Keith Grover
2nd AD: Kili Maile
Hair & Makeup: Danielle Donahue
Prosthetics: Chris Hanson
Prosthetics Assistant: Rachel Bennet
Wardrobe: Kathy Eckenbrecht
Script Supervisor: Kaitlin Snow-Seamons
VFX Supervisor: Bryson Alley
Director of Photography: Tyler Stevens
Plate Photography: John Newton & Bryan Fugal
1st AC: Jameson Dresson
2nd AC: Preston Lewis
Gaffer: Jared Jaynes
Key Grip: Tenzen Lazerson
Grip: Josh Miller
Grip: Austin Farmer
On Set Sound: Chris Burton
Sound Mixer: Brenden Bytheway
Location Manager: Adam Bohl
Art Director Kristen Swensen
Production Designer: Nelson Bruggerman
Set Decorator: Anni Nelson
Set Decorator: Marie Simonson
Set Decorator: Nelson Bruggeman
Catering & Crafty: Richard Taylor
Production Assistant: Mario Deangelis
Production Assistant: Brigham Dunford
Production Assistant: Devon Alkema
Editor: Kaitlin Snow
Visual Effects Supervisor: Bryson Alley
Graphic Design: Mike Henderson
Teleprompter: Gibson Smith
DIT: Ellie Peatross
Behind The Scenes: Keith Grover & Luis Puente

CAST
Treena (Tree Woman): Kelly Vrooman
Sassy BFF: Kelsie Elena
Window Passenger: The Man, The Myth, The Legend, Naveen Dittakavi

CLIENT: Next Vacay
CEO: Naveen Dittakavi
Contributors: Marc Aarons, Mashon Thomas, Rally On Media (Brian Doochin, Alex Portera)

ABOUT HARMON BROTHERS
Harmon Brothers is the Utah-based video ad agency behind the most viral ad in internet history. Since 2013, the company has created over 30 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $700 million in sales.

ABOUT NEXT VACAY
Next Vacay was founded on the belief that everyone should have access to the world's cheapest flights. Their mission is to create better global citizens by helping people experience cultures and customs different from their own.

SOURCE Harmon Brothers


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