Le Lézard
Classified in: Science and technology
Subjects: Photo/Multimedia, Product/Service, Trade Show

Brother to Feature Retail Printing and Labeling Technology for Today's Omnichannel Retail Climate at NRF 2022


Brother Mobile Solutions and Brother International Corporation will showcase omnichannel printing and labeling solutions designed to provide technology tools that serve retail customers when, where, and how they need it. Join Brother at NRF booth #6246, January 16?18, at the Javits Center in New York City.

The right technology at the right time

From apparel to grocery, health and beauty to department stores and beyond, NRF's theme, "Accelerate," emphasizes the need to build upon solutions implemented during the pandemic that customers have grown to expect.

"Retailers must move quickly to meet the customers where they are and provide a seamless experience ? whether that buyer's journey is online, in-store or a hybrid between the two. With today's supply chain challenges, it's important to collaborate with partners who can support your operations, and subsequently your customers, efficiently," said Dave Crist, president of Brother Mobile Solutions.

Brother's 2021 NRF lineup highlights:

Brother is helping retailers close the gap between the online and in-store experience. Industry experts will be on hand to demonstrate the newest technology in barcode labeling and flexible point-of-sales and receipt printing. They'll also show how custom workflow solutions can enable seamless and secure document printing and scanning.

"The retail environment has shifted in the past two years, and Brother remains an integral part to helping our retail partners thrive as the customer demands continue to evolve," says Adam Brandt, Senior Director of Sales, Commercial Machines Division, Brother International. "We not only provide the hardware for retail partners to ensure customers have a positive experience in-store, curbside and beyond, but we also provide custom solutions to ensure our partners can thrive with solutions that truly solve a problem for their business versus a one-size-fits-some approach."

Request a show site demo or learn more about what's happening at booth #6246.

For more information about Brother's complete retail solutions, visit Brother International Corporation and Brother Mobile Solutions.

About Brother International Corporation

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly-owned subsidiary of Brother International Corporation, provides innovative mobile and desktop printing and industrial labeling solutions to field workforces and mobile enterprises. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information about Brother Mobile Solutions and its products, call (800) 543-6144, or visit www.brothermobilesolutions.com.


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