Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2022 Q1 Media Insights Report. The report, which analyzes recent research on consumer trends, provides key considerations for marketers to maximize success in early 2022 and beyond.
"The past two years have been defined by a global pandemic, social unrest, and loud cries for equality and justice. As such, it is unsurprising that consumer sentiment has changed dramatically over that time," said Erin Spice, senior director of media strategy at Merkle. "Moving forward, marketers need to understand how those defining moments have impacted consumer sentiment. Our Media Insights Report provides key learnings marketers can use to reevaluate their strategies, remain ahead of the curve, and better reach their audiences."
As marketers enter 2022, Merkle highlights four key areas of focus:
On Wednesday, January 26, 2022, Merkle will host a webinar to discuss market factors and essential considerations that marketers need to inform their media strategies. You can register for the webinar here.
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 13,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.