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Classified in: Science and technology, Covid-19 virus
Subjects: Conference, Product/Service, Award, Contest

DeepTarget and Access Softek Announce Seven Finalists and the Grand Prize Winner in the Digital Impact 2021 Award for Digital Marketing Excellence


DeepTarget Inc., a solution provider that utilizes data mining and business intelligence to deliver targeted engagements across digital channels for banks and credit unions, and Access Softek, an omnichannel digital banking provider, today announced from the Access Softek Client Conference, the seven finalists as well as the grand prize winner in their Digital Impact 2021 Awards Program, honoring excellence in digital marketing.

The award is designed to recognize those financial institutions that have used Access Softek digital banking and DeepTarget Digital Experience Platform (DXP) to develop and execute a unique, creative and successful marketing campaign in the last 24 months. The finalists were selected based on a winning combination of campaign creativity, use of business intelligence/data and results.

The seven selected finalists are:

These seven finalists presented in Digital Impact Spotlight sessions during the Access Softek Client Conference held in Napa, Calif. Conference attendees voted to select the 2021 Digital Impact grand prize winner, who was announced at the awards ceremony at the show.

The winner is Jolt Credit Union for their Express Loan Campaign. "It's an honor to be voted by our peers for this award," said Bethany Dutcher, Vice President of Marketing for Jolt Credit Union. "We are thankful for our partnership with Access Softek and DeepTarget and look forward to where it will take us moving forward. And on behalf of the team at Jolt Credit Union, thank you for this recognition."

"It is an honor to be working with Access Softek to provide credit unions with the solutions and resources needed to enhance their digital marketing capabilities with unique, tailored and targeted engagements," said Jill Homan, President of DeepTarget. "We are excited about the opportunity to recognize those organizations that have executed successful and unique campaigns using our combined solutions. It's fabulous to see our customers using technology to engage their members uniquely at scale, driving increased loyalty and revenue while reducing associated administrative costs."

"I am pleased to see these results from our customers, using the Access Softek digital banking landscape seamlessly integrated with DeepTarget's Digital Experience Platform," said Chris Doner, CEO of Access Softek. "As an industry leader committed to providing an open platform, our aim was to enable our customers to assemble the best resources in the industry to meet their banking community's specific needs. Undoubtedly, the combination of DeepTarget and Access Softek innovations provides a unique customer experience that delivers outstanding results."

About DeepTarget

DeepTarget helps financial institutions integrate data sources for the purpose of driving meaningful digital engagements that yield more loans and deposits. Their solutions help financial institutions connect with their customers with messages that resonate. DeepTarget's intelligent digital marketing and sales solutions are used by hundreds of financial institutions to provide a seamless communications experience wherever, whenever and however their customers bank. For additional information visit www.deeptarget.com.

About Access Softek, Inc.

Access Softek sets the standard for the omnichannel digital banking landscape, having developed the first downloadable apps for mobile banking. Since that time, Access Softek has extended its track record of innovation to online banking, biometric authentication, real-time fraud prevention, and automated investing integrated directly into a financial institution's digital banking platform, among many other innovative products. Now in its 35th year, Access Softek has delivered industry firsts to over 400 bank and credit union clients from its Berkeley, California headquarters. Learn more at AccessSoftek.com.


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