Through Partnership, Nommi and C3 are Working to Usher in a Kitchen Revolution ? Bringing Fully Automated Robotic Kitchens to the Masses and Making Fresh Food Options More Accessible
**Nazarian's investment into Nommi is a 50/50 deal to couple AI with C3's world renowned culinary talent and celebrity chef partners. C3 and Nommi to provide up to 1,000 meals a day per robotic kitchen to C3's business, real estate and college campus partners around the world**
**Initial plans include the roll-out of Nommi's robotic kitchens preparing highlighted menu items from C3's popular Sa'Moto brand, helmed by famed 'Iron Chef' Masaharu Morimoto**
SANTA MONICA, Calif., Nov. 16, 2021 /PRNewswire/ -- Today, Nommi, a new startup automating customizable bowl-based meals, has launched to raise up to $20M in seed capital and is now open for reservations. As part of this investment, visionary Sam Nazarian has led funding as part of a 50/50 deal to establish robotic Nommi kitchens in partnership with Nazarian's global food tech platform C3 (Creating Culinary Communities).
Nommi, which is backed by Wavemaker Labs, a robotic incubator, is building a standalone robotic kitchen that is able to produce and dispense any grain-, noodle- or lettuce-based dish through a fully integrated cooking system. Along with lead innovation partner, C3, Nommi will offer consumers a more efficient way to access healthy and fresh food.
Given the heightened demand over the past year and a half for high-quality, low-touch and speedy food options, consumers' relationship with food is fundamentally changing and, to this point, restaurants have not been prepared for the monumental shift that's taking place. Coupled with the huge labor shortfall that the industry is currently facing ? where restaurants are operating with 2.8 fewer employees in the front-of-house and 6.2 fewer employees in the back of house ? automation will be a necessity for survival. However, there has not been a fully automated solution that can be customized to a variety of cuisines and brands ? until now.
Reimagining the restaurant experience through robotics and software, Nommi is a high-grade, robotic kitchen that cooks meals in as little as three minutes from start to finish. The battery powered and self-charging machine has limitless menu options and consumers will be able to select multiple bases and toppings to meet their specifications and cuisine desires. Because Nommi can be configured for both single- and multi-brands, it opens up a huge market opportunity to partner with restaurants and chefs who would like to expand their reach to additional markets.
The partnership, which is kicking off with a projected order volume of 1,000 units by C3, is a win for both sides as they work together to usher in a digital kitchen revolution. An early trendsetter of the digital restaurant industry, C3 has quickly become the fastest-growing global food tech platform ? serving more than 2.3 million meals through more than 40 culinary brands over the last twelve months. The food tech platform's omnichannel approach strives to harness the ordering power of Gen-Z and Millennials who studies have shown are the main users of third-party delivery providers.
Nommi and C3 will begin an initial pilot program through 'Iron Chef' Masaharu Morimoto's Sa'Moto restaurant brand. The Sa'Moto-branded Nommi robotic kitchen will provide consumers access to the same quality Sa'Moto menu items, but will also be available 24 hours a day, 7 days a week.
"The sky is the limit through our partnership with Nommi to further expand C3's food tech offerings," said C3's Founder and CEO Sam Nazarian. "With Nommi, we are working to reimagine the restaurant experience by partnering AI with proven recipes and menu's helmed by C3's world renowned chefs. By doing so, we are taking traditional concepts and making them new for an ever-changing restaurant industry. We are thrilled to be at the forefront of the digital kitchen revolution and with the support of the team at Nommi."
Each Nommi machine is able to hold 330 bowls and lids before needing to be refilled. It moves forward and back to collect ingredients and allows for multiple bowls to be prepared simultaneously given its holding functionality. The bowl rotates 360 degrees as it moves through the machine to allow for precise ingredient placement. Once a meal is prepared, it is stored in a safe and sanitary locker (capacity to hold 21 meals) for the consumer to pick up via a unique QR code. As a fully operational kitchen, Nommi also self-cleans after preparing each meal and gives consumers a completely contactless experience with no human interaction.
With a forward-thinking approach to flexible service and reaching new customers and verticals, the entire Nommi kitchen can fit into a single container or food truck for easy transport. This opens up opportunities for on-the-go delivery and catering at medium- and long-term events like corporate parties, movie productions and construction sites.
"Nommi's secret sauce is undoubtedly its unmatched versatility, both from a brand and consumer perspective," said Buck Jordan, President and Co-Founder of Nommi. "Partnering with an innovative platform like C3 adds another layer of access to numerous revenue streams and unique customers. Both companies are disrupting the food industry and our partnership could not come at a better time."
In addition to C3, Nommi is backed by experts in the food automation space. Its lead investor, Wavemaker Partners, is a global venture capital fund with over $600M assets under management, and its studio, Wavemaker Labs, focuses directly on automation. Wavemaker has incubated and launched several robotics brands including Miso Robotics, Piestro, Bobacino, Future Acres and Graze. To learn more and invest in Nommi, visit www.nommi.co.
Nommi is a high-grade, robotic kitchen that is able to produce and dispense any grain-, noodle- or lettuce-based dish through a fully integrated cooking system, and cooks meals in as little as three minutes from start to finish. The company is backed by lead investor, Wavemaker Partners, a global Venture Capital fund with $600M AUM and Wavemaker Labs, a food automation focused venture studio. The company features a seasoned team of food and robotics expertise made up of executives and founders from Miso Robotics, SBE, C3, Walt Disney Imagineering and iRobot. To invest in intelligent automation and shape the future of the food industry, invest in Nommi today by visiting www.nommi.co.
C3 (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with minority investors Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, and Accor, the world-leading augmented hospitality group,?C3 is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C3's array of culinary brands coexist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C3?established shared kitchens, mobile delivery with the next-gen Citizens Go app, and Citizens food halls. Current C3 brands include Umami Burger, Krispy Rice, Sam's Crispy Chicken, Sa'Moto, EllaMia, Cicci di Carne, El Pollo Verde, Kumi, Plant Nation and partner brands Soom Soom Fresh Mediterranean and Cindy Lou's Cookies. The first Citizens food hall opened in New York City at Manhattan West this Fall. As of February 2021, C3?operates?800 digital kitchens?across the U.S. To learn more, visit c3sbe.com.
Nommi's Press Contact
Joey Telucci, Golin
C3's Press Contact
Sling + Stone
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