DALLAS, Nov. 10, 2021 /PRNewswire/ -- Priority Aviation, Inc. (USOTC: PJET) ("PJET") starts alpha testing its Student Housing By Owner (SHBO) App today. The development of the App is complete, and the App will now undergo an internal quality review.
The App is designed to appeal to all students but particularly to students in special situations. U.S. Military Veterans for instance, are usually older than the typical college student after having served and sometimes come to school with a family.
PJET CEO Steven Rash is an Army Veteran himself and is personally leading the marketing campaign development that will include incentives for Military Veterans in addition to accommodating their stage in life with access to best-fit housing options.
PJET is planning to initiate its marketing campaign with a focus on various student groups where typical college housing accommodations may not be the best fit or at least not a first choice fit. Students with learning differences, for instance, and other students that may have special accommodation requirements. PJET will market to foreign students where advance travel to coordinate housing may not be feasible and the added one on one communications with renters can make the renting process more comfortable.
The target group marketing is a cost effective approach to getting traction in the student housing market for an App that with appeal for all students.
Management confirms the company remains on track to launch its SHBO App next month in December bringing a yet untapped real estate sector into the student housing market.
PJET anticipates its Student Housing App to resonate with the resource constrained student housing market.
In addition to introducing an App intended to be the Airbnb of student housing making it easy for anyone with an extra bedroom, garage apartment, or empty house near a campus to now turn that extra space into income, the App is also architected to optimize advertising to the university student demographic.
21 million U.S. college students are estimated to have over $376 billion in spending power. In 2020, students spent $39 billion on food alone. Annual student spending on clothes and accessories is estimated at $67 billion. Universities themselves spend approximately $1 billion annually advertising to the university student demographic.
See College Student Spending Habits For 2021 to learn more.
PJET's Student Housing App design includes an artificial intelligence engine intended to optimize the App's value to businesses looking to attract the university student demographic.
PJET is also building a brick and mortar component of its business. The company has reached terms to fund and build a student housing residential building in Texas that will support a small private university with an enrollment of approximately 1200 students. This is the first such project planned to support smaller universities and complement the Student Housing App initiative.
PJET redirected its operations earlier this year toward the student housing market. Look for much more to be coming soon on the company's new business direction.
Visit the company's new website periodically to look for the latest updates
Company Website ? www.pjet-info.com
Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies' contracts, the companies' liquidity position, the companies' ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.
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SOURCE Priority Aviation, Inc.
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