Le Lézard
Classified in: Tourism and vacations, Transportation, Covid-19 virus
Subjects: PER, ESG

Prioritizing its social and environmental commitments, Alaska Airlines promotes Diana Birkett Rakow to senior vice president of public affairs and sustainability

SEATTLE, Nov. 9, 2021 /PRNewswire/ -- Alaska Airlines has promoted Diana Birkett Rakow to senior vice president of public affairs and sustainability, in a move that underscores the airline's commitment to lead the aviation industry with ambitious and measurable goals to protect the places we fly and support the people and communities we serve.

"Diana is a strong and purpose-driven leader who recognizes the urgency of this work, and that's why she is the right person to lead our efforts to make Alaska Airlines and the aviation industry more sustainable for the future," said Alaska Airlines CEO Ben Minicucci. "We're proud of all we've accomplished on this journey so far, and we're excited about where we're headed in the years ahead."

Birkett Rakow joined Alaska in 2017 and has led the establishment and pursuit of the airline's climate strategy and strengthened Alaska's Environmental Social Governance (ESG) program as a whole. Her previous title was vice president of external relations. In April 2021, the airline announced 2025 ESG goals across the most important areas of impact for the company, including near-term goals to be the most fuel-efficient U.S. airline by 2025. The company also set a five-part path to net zero carbon emissions by 2040, joined the Climate Pledge, and established Alaska Star Ventures to identify and enable technology that can accelerate our path to net zero. That strategy leverages operational best practices and next-generation disruptive technology to transform and reduce the long-term climate impact of aviation.

Alaska's roadmap to 2040 focuses on five areas:

  1. Operational efficiency
  2. Fleet renewal
  3. Sustainable Aviation Fuel (SAF)
  4. Novel propulsion
  5. Credible, high-quality carbon offsetting technology

This year alone, Alaska Airlines has made significant advances on its ESG strategy:

Birkett Rakow will continue to lead communications, government affairs and community engagement efforts with teams in Seattle, San Francisco, Alaska, Hawaii, and Washington, D.C. Together, these teams will work to grow Alaska's business, employee engagement, and legacy of responsibility and corporate citizenship. She will also continue to manage the airline's "LIFT" ESG program, including strategy, communications, disclosure, governance and investor engagement.

Birkett Rakow chairs the Board of the Alaska Airlines Foundation, sits on the Board of Directors of the Pacific Science Center and is chair of the Board of Trustees of the Seattle Metropolitan Chamber of Commerce.

About Alaska Airlines 
Alaska Airlines and its regional partners serve more than 120 destinations across the United States and to Mexico, Canada and Costa Rica. The airline emphasizes Next-Level Care for its guests, along with providing low fares, award-winning customer service and sustainability efforts. Alaska is a member of oneworld. With the global alliance and the airline's additional partners, guests can travel to more than 1,000 destinations on more than 20 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK). 


SOURCE Alaska Airlines

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News published on 9 november 2021 at 09:00 and distributed by: