Le Lézard
Classified in: Tourism and vacations, Business
Subject: CON

Travel Alberta announces new marketing agency of record


CALGARY, AB, Oct. 22, 2021 /CNW/ - Following an extensive Request for Proposal (RFP) process for a Brand, Creative and Production agency, Travel Alberta is pleased to announce that it has awarded the contract to Calgary-based C&B Advertising.

Under the terms of the three-year contract, starting April 1, 2022, C&B's scope of work includes brand and content strategy, account management, and content development and production.

"As Travel Alberta works to deliver on our business plan to accelerate the recovery and growth of Alberta's visitor economy, C&B's comprehensive understanding of our business and audiences and deep knowledge of the provincial tourism industry will be invaluable," said David Goldstein, CEO, Travel Alberta.

Travel Alberta looks forward to working with C&B to capitalize on pent-up travel demand, drive visitation around the province, and inspire the world to experience Alberta year-round.

"From the professionalism of its people to the appetite for innovation, Travel Alberta is an organization that continually sets the standard for tourism marketing. As an independent agency with a love for the tourism industry, we are looking forward to playing a role in the next chapter of the Travel Alberta story," said Leigh Blakely, Managing Partner, C&B Advertising.

About Travel Alberta

Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, live, work, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta's breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities.

Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Jobs, Economy and Innovation.

To learn more about Travel Alberta's strategy and programs, visit industry.travelalberta.com.

SOURCE Travel Alberta


These press releases may also interest you

at 20:00
Hotel Tech Report, the leading platform for hoteliers every where to research, discover and buy new products, today announced that RateGain Travel Technologies Limited (RateGain), a provider of SaaS solutions for travel and hospitality, has earned...

at 16:39
A lucky Club Sycuan member and Chula Vista resident, Juan B. won a massive $1,157,041.04 jackpot while playing the Monopoly Money Grab slot machine at Sycuan Casino Resort....

at 16:13
The Oklahoma City Museum of Art (OKCMOA) announces a receipt of a major gift of over 100 important works from the "Golden Age" of studio glass from the Jerome V. and Judith G. Rose Family Glass Collection. The collection includes works by pioneers of...

at 14:30
RV Retailer, LLC ("RVR") today announced the acquisition of Pharr RVs and Affinity RV with locations in Texas and Arizona. The acquisitions will be completed in December. This will expand RVR's presence in Texas to 17 stores and Arizona to 6 stores....

at 14:26
VIA Rail Canada (VIA Rail) reports that, between July and September, it continued to implement its gradual service resumption plan, increasing service levels to over 50% in the Québec City-Windsor corridor and reintroducing one weekly round trip on...

at 12:47
Leading contemporary philosophical thinkers will gather in Riyadh for a first of its kind philosophy conference at King Fahad National Library. The three-day event between the 8-10 December, will bring renowned international and regional thinkers and...



News published on 22 october 2021 at 12:13 and distributed by: