Le Lézard
Classified in: Business
Subjects: LIC, VET, DEI

Outback Steakhouse Launches TeamMATES Program With College Football Athletes


TAMPA, Fla., Oct. 19, 2021 /PRNewswire/ -- Outback Steakhouse® signed the first seven college football athletes* to join its new TeamMATES program. The new initiative celebrates all the good that comes with being a teammate in sports and in the community and allows each TeamMATE to showcase the attributes needed to be a great part of a team ? dependability, trust, commitment, and a good attitude.

Through TeamMATES, Outback Steakhouse's roster of athletes will give back to their communities by raising money locally and nationwide. Starting Saturday October 23, Outback Steakhouse will make donations of meals to military families in need through Operation Homefront. The players will also dine with teammates and host local give back nights at select Outback Steakhouse locations to raise money for their favorite charities.

The TeamMATES class of 2021 for college football includes:

"College football Saturdays are filled with excitement and the connections people make at tailgates, in stadiums, and at our restaurants," said Brett Patterson, President of Outback Steakhouse. "We are excited to partner with our inaugural class of athletes to continue to forge those moments along with memories for our athletes and our communities."

To celebrate, college students in Gainesville, Fla., Ann Arbor, Mich. and Columbus, Ohio, can enjoy 10 percent off their check by showing their valid student ID in the restaurant or using promo code "10STUDENTS" when ordering online or in the app. The offer is valid from October 21 ? October 24 and for select locations in Gainesville, Fla., Ann Arbor, Mich. and Columbus, Ohio.

Outback Steakhouse® will continue to build the TeamMATES program with additional male and female college athletes during the winter and spring sports seasons and is calling for all eligible student athletes to apply for consideration at www.outback.com/teammates. Selected athletes will receive Outback Steakhouse® gift cards and official TeamMATES merchandise.

The Brand Marketing division of Excel Sports Management was tapped by Outback to develop the brand's first NIL endorsement program, advising on strategy and leading talent procurement and campaign execution.

To learn more about Outback Steakhouse®, its TeamMATES program please visit www.outback.com/teammates. Download the new app at www.outback.com/app. For more information about Outback Steakhouse®, please visit www.outback.com or follow Outback on Facebook, Twitter, Instagram or TikTok.

*Athletes were signed in accordance with recent NIL policy.

About Outback Steakhouse®:
There's a special spirit at Outback Steakhouse®. One where mates gather, stories are exchanged, and steakhouse favorites flow as freely as the conversation. Serve it up with a dash of Aussie hospitality, and you've got all the makings of a great experience you'll want to share with your friends, time and time again. We're known for high quality, juicy steaks with your choice of big cuts and bold flavor, cooked just the way you like it. Spirited drinks that start the night off right and a heap of craveable dishes and fan favorites like our iconic Bloomin' Onion. For more information, please visit outback.com or the Outback Facebook page.

For more information, contact:
Krystin Olinski, PRESS PR + Marketing
813-205-5572 / krystin@thisispress.com

SOURCE Outback Steakhouse


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News published on 19 october 2021 at 10:40 and distributed by: