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Americans Are Optimistic About Intersection of Health and Technology, According to ?Future of Wellness' Healthline Media Report


A majority of Americans are excited about health and wellness innovations, according to the Future of Wellness Special Report released today by Healthline Media, the #1 digital health and wellness property. The report includes new survey results showing Americans' excitement about the intersection of technology, health, and well-being, and calls attention to seismic shifts driving consumer demand for a wider definition of wellness for every body and mind.

Released at this year's Advertising Week conference, the Future of Wellness uncovers today's emerging consumer wellness trends across the key categories of nutrition, fitness, sleep, and mental health. In the report, Healthline Media explores perceptions and adoptions around technology and innovation to help guide marketers to identify new opportunities by taking a whole-person approach to wellness. In a keynote presentation, Healthline Media Vice President of Brand, Insights, and Communications Laurie Dewan shared top consumer trends and cultural shifts revealing new market opportunities -- and the potential for marketers to help create a future of wellness that belongs to everyone.

Healthline Media's new research revealed surprisingly strong levels of optimism and emotional connection to health and wellness technology. Consumers overwhelmingly agreed that health and wellness innovations can help them:

Those who have tried wellness technologies rated their experiences as overwhelmingly positive (94-95%) across nutrition, fitness, sleep, and mental health. Specific technologies that earned the most "extremely positive" ratings include:

Future of Wellness also highlights opportunities for marketers to connect with people who are excited about wellness innovation but may not have access to the products and services. The report identified numerous "wellness gaps" where interest in new technologies was higher than current adoption across different demographic groups. For example:

"Our research revealed the strong emotional connection that people have with wellness technology to help them live strong, holistic, and sustainable lives. This optimism and potential provides a dramatic opportunity for the health and wellness industry to widen the aperture, connect with new and enthusiastic audiences, and create the future of wellness for all," Dewan said.

Dewan also is scheduled to host a panel discussion with brand leaders to discuss how they're working with communities around physical and mental well-being to shift this narrative and what marketers can learn for the future.

The Future of Wellness report is now live at HealthlineMedia.com/insights/future-of-wellness-report. Anyone can download the report for free. Anyone can also access for free the Future of Wellness Hub for complete program elements at HealthlineMedia.com/future-of-wellness.

This report will be followed by a large-scale consumer program launching on Healthline.com in early 2022, continuing the dialogue with audiences on the evolving state of wellness today, what's shaping the future, and empowering consumers to actively explore new ways to live healthier.

Methodology

The survey of more than 2,102 U.S. adults was conducted by Op4G (Opinions for Good) on behalf of Healthline Media in August 2021. Data was weighted to ensure it is representative of the general U.S. population of adults 18 years and older.

About Healthline Media

Healthline Media is the leading digital health and wellness property, reaching the most people on their road to well-being. The company delivers expert insights with a clear, human voice through its content, communities, and services. Healthline Media connects its partners with more than 94 million people each month (Comscore, August 2021) across its brand portfolio (which includes Healthline.com, MedicalNewsToday.com, Greatist.com, and PsychCentral.com), and connects its audiences with solutions to help them live fuller, richer lives. The company publishes more than 1,500 pieces of content a month, created by more than 250 writers, and reviewed by more than 125 medical experts, doctors, and clinicians. Every program and piece of content is purpose-built to make an impact, and make wellness attainable for people everywhere. Healthline Media uses its platform to advocate for a more inclusive and equitable approach to wellness. Throughout its history, Healthline Media's mission and vision have stayed constant: to make a stronger, healthier world. Healthline Media is based in San Francisco and owned by Red Ventures.



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