Amazon Unveils the Next Generation Kindle Paperwhite and New Kindle Paperwhite Signature Edition
(NASDAQ: AMZN)?Amazon today announced the next generation of Kindle Paperwhite with three new models: the all-new Kindle Paperwhite, the first-ever Kindle Paperwhite Signature Edition, and a brand-new Kindle Paperwhite Kids. For years, Kindle Paperwhite has been the most popular Kindle, and the new generation combines premium hardware, faster performance, and a redesigned user interface for a more enjoyable reading experience. Starting at just $139.99, Kindle Paperwhite comes with a larger display, a new adjustable warm light, and increased battery life, while the new Signature Edition adds an auto-adjusting light sensor and is the first-ever Kindle to offer wireless charging. Kindle Paperwhite and Kindle Paperwhite Signature Edition pre-orders start today and will start shipping October 27. Learn more at http://www.amazon.com/kindlepaperwhite.
"Customers love Kindle Paperwhite, and we've worked hard to add even more premium experiences to the next generation," said Kevin Keith, vice president of Amazon Devices and Services. "The new Kindle Paperwhite comes with a warm light and larger display for even more comfort, 20% faster page turns, and up to 10 weeks of battery life?all in a compact, waterproof design that makes it easy to enjoy a book anywhere, day or night. Now more than ever, it's delightful to get lost in millions of books wherever you go."
Larger, Warmer Paperwhite Display
The all-new Kindle Paperwhite combines a larger 6.8-inch display, the largest ever on a Kindle Paperwhite, with smaller 10.2mm bezels on a sleek, flush-front design. Plus, the 300 ppi Paperwhite display is glare-free, delivers laser-quality text, and resembles real paper for easy reading in all conditions, even direct sunlight. The display offers an additional 10% brightness at the maximum setting to ensure reading is more comfortable on the eyes, and the adjustable warm light and a white-on-black dark mode offer flexibility for reading any time, day or night. Kindle Paperwhite Signature Edition also comes with an auto-adjusting front light that automatically adapts the brightness of the display based on the lighting around you so you can comfortably read in all conditions.
Read Anywhere, For Longer
Kindle devices last weeks on a single charge, so you can enjoy your book without the worry of finding a power outlet. The all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition offer up to 10 weeks of battery life?the longest of any Kindle Paperwhite yet. To help maximize reading time, fast USB-C charging takes only 2.5 hours to reach a full charge time when using a 9W adapter or larger. Kindle Paperwhite Signature Edition is the first Kindle to offer wireless charging and can be used with any compatible Qi wireless charger (sold separately). With an IPx8 rating, the all-new Kindle Paperwhite is designed to withstand accidental drops in the bathtub, hot tub, pool, and ocean?meaning you can take it almost anywhere you want to read. Plus, 8 GB standard storage on Kindle Paperwhite and 32 GB of storage on the Signature Edition means there's room for thousands of titles and more space for audiobooks, comics, newspapers, and magazines.
All-new Kindle Experience
Kindle Paperwhite comes with a completely redesigned Kindle interface, adding several new features for an easier and more intuitive experience from the moment you pick up your device to start reading. The updated Kindle experience provides an easy way to switch between the home screen, your library, or your current book, while a new library experience includes new filters and sort menus, a new collections view, and an interactive scroll bar.
A new option to get started is simplified setup on the Kindle app for iOS and Android?just pair your device to your phone so you can set up in fewer steps. Settings are accessible in one swipe from wherever you are in your device, making it quick and easy to adjust features such as screen brightness, or turn on airplane or dark mode, without losing your place. These new software features will roll out through the end of the year.
Features that Enrich Your Reading Experience
By design, the all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition have been purpose-built to help you get lost in your favorite book. Unlike most tablets and phones, a Kindle has no glare and won't distract you with social media, emails, text messages, or notifications. The all-new Kindle Paperwhite includes features that have long made the Kindle family the best devices for reading, enhancing the experience beyond a print book, including:
- Whispersync and Whispersync for Voice?Saves and synchronizes your last page read, bookmarks, and annotations from your Kindle eBooks and Audible books across all of your Kindle devices and apps, so you can pick up where you left off on any device, whether you're reading or listening.
- Book Covers?Lets you see the cover of the book you are currently reading on the lock screen of select Kindle devices without ads.
- Word Wise?Provides short, simple definitions that automatically appear above difficult words so those learning a new language can keep reading with fewer interruptions.
- Accessibility?Allows customers to access devices and reading applications that work with assistive technology, features that support a variety of reading needs, tools that enable anyone to become a Kindle author, and more than 12 million screen reader supported books.
The World's Best eBook Store
As with all Kindle e-readers, the new Kindle Paperwhite models come with instant access to the Kindle Store, which includes:
- Massive selection?Millions of books, newspapers, and magazines, including the latest best sellers, plus features including Amazon Book Review, Amazon Charts, and more.
- Kindle Unlimited?Get unlimited access to an ever-growing selection of over 2 million eBooks, thousands of Audiobooks, and up to three select magazine subscriptions and short reads. For a limited time, Kindle Paperwhite and Kindle Paperwhite Signature Edition will come with a free four-month Kindle Unlimited membership.
- Amazon Original Stories?Read or listen to binge-worthy short fiction and nonfiction from best-selling authors, acclaimed storytellers, and new voices like Dean Koontz, Mindy Kaling, Jared Dudley, Chimamanda Ngozi Adichie, and more, all included at no additional cost for Prime and Kindle Unlimited members.
- First Reads?Every month, readers get an eBook at no additional cost to their Prime membership from a pre-release, editorially curated selection.
Additionally, Prime members can read from a rotating selection of thousands of books, magazines, and more?at no additional cost to their Prime membership.
The First-Ever Kindle Paperwhite for Kids
Also today, Amazon announced the Kindle Paperwhite Kids?the first Paperwhite device custom-designed for young readers. Kindle Paperwhite Kids comes with a kid-friendly cover, a 1-year subscription to Amazon Kids+, and 2-year worry-free guarantee. The all-new Kindle Paperwhite Kids is $159.99 and also available for pre-order today. Learn more here.
Climate Pledge Friendly
The all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition were designed with sustainability in mind, and carry the Climate Pledge Friendly badge. Both are built with 60% post-consumer recycled plastics and 70% recycled magnesium. Plus, 95% of the packaging is made of wood fiber-based materials from responsibly managed forests or recycled sources.
Pricing and Availability
The all-new Kindle Paperwhite is $139.99 and available in 8 GB in Black. The new Kindle Paperwhite Signature Edition is $189.99, available in 32 GB, also in Black. Both devices are available today for pre-order, and for a limited time, they come with a free, four-month membership to Kindle Unlimited. New leather, cork, and fabric covers for the all-new Kindle Paperwhite will be available in a variety of colors.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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