Le Lézard
Classified in: Covid-19 virus
Subject: Product/Service

Merkle's Latest 2021 Customer Engagement Report Focuses on Operationalizing Data to Power Next-Level Experiences


Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its latest 2021 Customer Engagement Report (CER). The report explores how marketers are building a foundation of data and identity resolution to power real-time and privacy-safe experiences across offline and online channels to meet digital-first consumer expectations that erupted from the COVID-19 pandemic.

Merkle surveyed 600 marketing, analytics, and technology executives of major brands ($100 million+ USD in annual revenue) from the US and the UK on how their companies are transforming to meet the digital-first mindset of today's consumers and what opportunities they are pursuing. The CER discusses the findings from the survey and provides insights to marketers on operationalizing customer data, privacy-safe customer experiences, and customer data platform (CDP) technology and identity resolution capabilities.

"Since our last CER in Q1 2021, we have seen that customer expectations driven by the pandemic and changes to data and privacy are here to stay," said Craig Dempster, global CEO at Merkle/CXM. "Organizations must centralize their data management practices to build a 360-degree view of each consumer and empower teams across the enterprise to respond quickly to customer needs across every channel and at scale."

Successfully Operationalizing CDPs

Although CDPs are seeing increased adoption among businesses, the survey reveals marketers are missing key components for successful implementation.

Leveraging Identity and Consumer Data in Real Time

Rapidly changing consumer expectations have created a unique opportunity for brands to better identify known and unknown consumers and use data to power in-the-moment experiences.

Merkle will host a complimentary webinar on Thursday, October 28 at 11 a.m. (ET) to discuss the 2021 CER in greater detail. To learn more, download the full report, and register for the webinar, visit here.

About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.


These press releases may also interest you

at 11:03
Ottawa Mayor Jim Watson and River Ward Councillor Riley Brockington joined Campus Developments to celebrate the official opening of The Revalie Ottawa, a premier, purpose-built student accommodation development that marries contemporary student...

at 10:35
The Air Charter Services market is growing at a CAGR of 3.86% during the five-year forecast period. A targeted strategic approach to Air Charter Services sourcing can unlock several opportunities for buyers. This report also offers market impact and...

at 10:05
Regulated Information ? Inside Information ? UCB, a global biopharmaceutical company, today announced that the U.S. Food and Drug Administration (FDA) has informed the Company that they were unable to complete review of the Biologics License...

at 09:57
Throughout the unprecedented COVID-19 pandemic response, the Government of Canada has been providing significant support to provinces and territories. The Minister of Public Safety and Emergency Preparedness, the Honourable Bill Blair, confirmed that...

at 09:20
The sudden outbreak of the coronavirus has undoubtedly caused a huge impact on the world economy and brought global business to a halt, forcing us to re-examine the proposition of a community with a shared future for mankind. Meanwhile, the pandemic...

at 05:30
Organized by American Vein and Lymphatic Society, the AVLS 35th Annual Congress, 2021, was held from Thursday, October 7, 2021, through Sunday, October 10, 2021, at the Gaylord Rockies Resort & Convention Center, Denver, Colorado. The conference was...



News published on 16 september 2021 at 09:05 and distributed by: