101 North Wine Collection Takes Adventure to New Heights With 101 Free Hot Air Balloon Rides Over Wine Country
The 101 North Wine Collection, a new wine brand inspired by its California roots and the iconic U.S. Highway 101, is offering a new adventure that will provide wine lovers the opportunity to explore California's famous wine country from 2,500 feet in the air. 101 North Wine will be giving away 101 hot air balloon rides to explorers looking for an exciting outdoor adventure and unique wine country experience*.
Starting tomorrow, August 31, 2021 at 12 Noon ET, eligible wine lovers will be able to reserve a spot for themselves and one guest on 101 North's website here for a once-in-a-lifetime hot air balloon ride through Sonoma County over breathtaking landscapes, lush wineries and 101 North's namesake, U.S Highway 101. Flyers will enjoy a fresh air adventure while learning about the brand and its offerings. Following the hot air balloon ride with Wine Country Balloons, attendees will receive an assortment of products and branded giveaways from 101 North, a tasting and pairing guide and an exclusive wine tote to commemorate the experience.
"After more than a year cooped up at home, we know that people are itching for an adventure," said Todd Jenkins, winemaker for 101 North. "The lucky 101 individuals who get to experience wine country from a bird's-eye view will get a unique perspective on the inspiration behind the 101 North Wine Collection."
For those who may not be among the lucky 101 wine lovers who reserve a free flight or are unable to book travel to California, 101 North will also be hosting a social giveaway on Instagram where, in addition to two tickets for hot air balloon rides, individuals will also have the opportunity to win an all-expense paid trip to Sonoma, CA to enjoy all wine country has to offer from the ground and the sky. For details on how to enter, follow @101NorthWines on Instagram for updates. All individuals must be over 21 years of age to participate.
101 North Wines are available in Cabernet Sauvignon, Chardonnay, Pinot Grigio and Moscato in standard 750ml bottles and are available in 500ml Tetra Paks in the varietals Chardonnay and Pinot Grigio only. All four 101 North varietals have received best buy ratings from Wine Enthusiast and the Beverage Tasting Institute (tastings.com), a testament to the amazing quality and value offered by the new brand. These wines are now available nationwide, distributed via The Wine Group's collaboration with Anheuser-Busch. To learn more please visit www.101NorthWines.com or 101 North's profile on Instagram.
*All individuals must be 21 years of age to reserve hot air balloon flights through 101 North and must present a valid photo ID prior to flying to confirm age and identity. Full list of terms and conditions can be found here: https://www.101northwine.com/tour-wine-country/
About the 101 North Wine Collection
The 101 North Wine Collection inspires adventure at every turn with a collection of approachable, fruit-forward wines made from grapes grown exclusively in California. Developed by winemaker Todd Jenkins, a California native and outdoor enthusiast, the brand is inspired by his home state and his love of exploration. The 101 North portfolio includes Cabernet Sauvignon, Chardonnay, Pinot Grigio and Moscato. Discover more about 101 North at www.101NorthWines.com or follow 101 North on Instagram.
About The Wine Group
Established in 1981, The Wine Group (TWG) is the world's second-largest wine producer by volume. TWG is a privately-held, management-owned company with a portfolio of leading brands, including Cupcake, Franzia, Chloe, Benziger, Imagery, Seven Deadly Zins and 101 North.
About Anheuser-Busch
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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