Middle East B2C E-Commerce and Payment Market Report 2021: Despite a Steady B2C E-Commerce Market Size Increase in 2020, the Growth Rate Remained Relatively Low
"Middle East B2C E-Commerce and Payment Market 2021 & COVID-19's Impact" provides insights into the current state and future trends of the B2C E-Commerce and payment market in the Middle East.
Among other findings, the publication reveals that "Electronics, appliances and media" product category was expected to dominate in the Middle East B2C E-Commerce market by 2025.
Despite a steady B2C E-Commerce market size increase in the Middle East in 2020, the growth rate remained relatively low
In a pre-COVID-19 assessment, the value of the region's B2C E-Commerce industry was anticipated to rise by more than 20% year on year in 2020 from 2019. However, after the onset of COVID-19 sales volume surged even more and were estimated to almost double from 2020 to 2025. Just two countries in the region, UAE and Saudi Arabia controlled a sizable portion of the market, accounting for more than 70% of the total in 2020.
Consumers' preferences for digital payments in the Middle East surpassed cash on delivery in 2020
Consumers opted for online purchases and contactless payments more during the outbreak in 2020, indicating widespread adoption of digital commerce in the region. Furthermore, in 2020, over 50% of consumers in the region will use digital payments while buying online, compared to only 36% who will use cash on delivery. Convenience, quickness, avoiding human touch, new ways to pay, and control, were cited as reasons for the change.
By 2025, the "Electronics, Appliances, and Media" product category was expected to lead the Middle East B2C E-Commerce industry
Consumers developed preferences in product categories to be purchased online as online shopping usage grew. The most popular categories among shoppers in the Middle East were: "electronics, appliances & media," "fashion & beauty," "toys, hobby & DIY," and "digital services (food delivery, events, fitness & services)." Aside from that, FMCG (fast moving consumer goods) E-Commerce grew steadily from 2015 to 2020, more than doubling from 2019 to 2020 as the pandemic movement restrictions forced consumers to shop online for daily necessities.
Report Coverage
This report covers the impact of the coronavirus (COVID-19) pandemic on B2C E-Commerce market and payment methods in the Middle East. The following countries were included: Bahrain, Kuwait, Israel, Iran, Jordan, Lebanon, Qatar, Oman, Saudi Arabia, and the UAE. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.
Report Structure
The report starts with an overview of the regional E-Commerce market and country comparisons in terms of criteria relevant to B2C ECommerce, such as shares and Internet penetration. The rest of the report is divided into country chapters, presented in the descending order of retail E-Commerce sales.
Country charts include: the development of retail B2C E-Commerce sales and E-Commerce's share of total retail sales, information about Internet penetration and online shoppers is included, shows the leading product categories purchased online, COVID-19's impact and others. For some of the covered countries, this information was not available.
Key Topics Covered:
1. Management Summary
2. Global Developments
B2C E-Commerce Sales Value, in USD trillion, 2019 & 2022f
B2C E-Commerce Year-on-Year Growth Rate, by Region, in %, 2020e
Internet Penetration Rate, in % of Households, 2020
Consumers Who Experienced Online Purchases Difficulties, by Country, incl. Egypt and Israel, in %, 2019 & 2020
3. Regional
B2C E-Commerce Sales Value, in USD billion, 2019 & 2022f
B2C E-Commerce Market and Payments Overview, July 2021
Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
Value of B2C E-Commerce Sales, in USD billion, and Y-o-Y Change, in %, 2020e - 2025f
Internet Penetration Rate, in % of Population, by Country, incl. Population, in millions, Number of Internet Users, in millions, 2021
Share of UAE & Saudi Arabia E-Commerce Sales, in % of Total E-Commerce Sales, 2020
Breakdown of Purchasing Forms Preferred in the Next Big Shopping/Sales Event, in % of Consumers, October 2020
FMCG E-Commerce Penetration Rate, in % of Total Sales, 2015 - 2020
B2C E-Commerce Market Value, by Product Category, in USD billion, incl. COVID-19 Adjustment, and Estimated B2C E-Commerce Penetration, in %, 2020e & 2025f
Consumer Digital Economy, in USD billion, 2018 - 2020 & 2023f
Breakdown of Digital Economy, by Sectors, in % of Total Digital Economy Value, 2018 - 2020 & 2023f
Market Share of Online Travel & Transport Sector, by Country, in %, October 2020
Digital Activities' Usage Frequency Change, by Category, incl. Streaming Video, Shopping Online & Contactless Payments, in % of Arab Respondents, August 2020
Overview of Selected Leading Fintech Startups, incl. Total Funding, June 2021
Top Payment Methods Preferred When Shopping Online, in % of Consumers, September 2020
Share of Consumers Who Will Mostly Shop Online For Things They Used to Buy in Stores Pre-COVID-19, in %, October 2020
4. Saudi Arabia
B2C E-Commerce Players Overview, July 2021
Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2020e
Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2020e - 2025f
Share of Consumers Who Shopped More Online Since the COVID-19 Pandemic Onset, in %, November 2020
Top 3 Product Categories Purchased More Online, in % of Consumers, November 2020
Share of Consumers Who Discovered New Sellers on Social Media Platforms, by Platform in %, November 2020
Mobile Share of Internet Traffic, in %, June 2021
Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
Share of Respondents Who Would Opt for Digital Banking Services over Visiting a Bank, in %, July 2021
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