Acxiom Awarded for Innovation Technology

Today, the Business Intelligence Group named Acxiom® Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, was recognized for the work its Data Guru team has accomplished throughout the pandemic. Due to the massive shift in shopping behaviors and rapidly changing digital ecosystem, the Acxiom Data Guru team provided strategic consulting to solve brand pain points across a variety of challenges and allowed its clients to engage with customers and prospects in new ways. The team provided advertisers with highly effective, timely and customized third-party audience recommendations for omnichannel marketing campaigns by leveraging their deep industry knowledge and campaign experience. While many companies in the marketing industry have struggled to overcome these challenges, the Acxiom Data Guru team increased its revenue by 25% this past year.

"The past 12 months saw enormous change in the marketing industry seemingly at every turn, but Acxiom was focused on our clients' outcomes and used our expertise to lead our clients through it," said Chad Engelgau, Acxiom CEO. "We are proud to have great associates that have been a beacon of light for clients and agencies as a source of up-to-date information on data-driven strategies and audiences as they rapidly update campaign plans in response to new realities."

"We are proud to reward and recognize Acxiom for their innovation and dedication to helping both the organization using their technology and the ultimate consumer," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come."

For more information about Acxiom's Data Guru team, visit Acxiom.com/dataguru.

About Acxiom

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world's best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives?those with experience and knowledge?judge the programs. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.