Le Lézard
Classified in: Environment
Subjects: Photo/Multimedia, Product/Service, Corporate Social Responsibility

WWP Beauty Stands at the Forefront of Sustainability Through Strategic New Partnerships, Leadership and Innovation


WWP Beauty, a world-class full-service supplier to the global beauty industry, is redefining its sustainability strategy and solidifying its commitment to creating a future that is clean, inclusive and sustainable through new leadership, strategic partnerships with like-minded organizations, and rapid innovation. The company's ultimate goal is to help every beauty brand find their path to achieving cleaner beauty through responsible and transparent manufacturing, eco-design techniques, zero waste and circular sustainability, material innovation, clean and compliant formulation and green chemistry. In addition, the company will use a new approach to offer brands solutions that address what they refer to as the "6R's of sustainability": Reduce, Reuse, Recycle, Replace, Respect and Rebirth.

Michael Tognetti, who has been with the company for over four years is now officially leading WWP Beauty's sustainability initiatives in his new role as Senior Director, Global Sustainability and Chairman of WWP Beauty's Circular Committee. Tognetti commented, "We added ?Rebirth' to our sustainability ?R's' because it represents our commitment as a company to finding solutions that truly promote circularity."

Under his new role, Tognetti has already begun partnering and aligning the company with earth-minded organizations that are equally committed to taking responsible business action towards creating a better future. Some of these recent partnerships include: a membership with the United Nations (UN) Global Compact and the Sustainable Packaging Coalition (SPC), and a community member for the Ellen MacArthur Foundation.

Additionally, to support efforts towards creating a more responsible supply chain, WWP Beauty will now offer its customers EWG Verified formulations and has been awarded an ISCC PLUS Certification, allowing the WWP Beauty Tai Caing manufacturing facility to create eco-friendly, luxurious, crystal-clear and recyclable packaging that can directly replace SAN and ABS. This groundbreaking innovation is just the beginning of new technology, materials and partnerships the company is offering to its customers. Other innovative materials the company is incorporating include: ocean plastics, reusable and recyclable PET, high-performance barrier and eco-friendly paper tubes, and cutting-edge, upcycling plastic-free packaging solutions featuring compostable, plant-based waste materials with significant carbon footprint reduction such as Zero+, Eco-Infinity and Molded Paper technologies.

"At WWP Beauty, we are deeply committed to creating a positive and purposeful impact on our world ? both through our product offerings and the organizations we support and partner with," said Josh Kirschbaum, CEO of WWP Beauty. "We understand that creating purpose takes more than one company, and we are proud to align and stand with these organizations, working together to pave the way to a more sustainable future."

Musa Dias, CMO of WWP Beauty stated, "Throughout 2021, WWP Beauty has been committed to developing new, sustainable solutions with numerous launches of innovative collections that promote circular beauty." These collections include: sustainable cosmetic bag collection with unique, environmentally friendly materials; refillable and recyclable sticks such as its patented Refillable Multi-Use Face Stick; a recent Pentawards-nominated ColorVue Lipstick that utilizes 19% less plastic per piece and creates 85% fewer GHG emissions per piece; a line of touchless PCR tubes with a wide variety of applicators; a mono-material jar; a glass skincare collection; a line of Refillable components, and the Zero+ collection, which includes plastic-free, plant-based packaging that will be launching in the coming month along with other circular beauty solutions.

About WWP Beauty

WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company's full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that span across North America, EMEA and APAC, WWP Beauty offers their customers global support at the local level. To learn more, visit our website at www.wwpbeauty.com.


These press releases may also interest you

at 12:20
Tosca, a global leader in reusable plastic packaging and performance pooling solutions, is pleased to announce the launch of its inaugural Environmental, Social, and Governance (ESG) Report: All Together Better.  ...

at 12:03
Rialto Markets today announced a long-term platform partnership with Rubicon Carbon, LLC ("Rubicon"), a newly launched market-based products and solutions platform built to help lead the next generation of the carbon market. Rubicon is funded by an...

at 12:00
Iconic Air and Diversified Energy Company PLC (LSE:DEC) ("Diversified Energy") are excited to announce a partnership to automate, benchmark, and manage carbon emissions with Iconic Air's Emissions Intelligencetm platform. Diversified Energy is...

at 12:00
Avatar Innovations ("Avatar"), a Calgary-based innovator in the global energy transition is pleased to announce the launch of the Avatar Leadership Fund I ("the Fund") with a $750,000 lead investment from Cenovus Energy.  The Fund ? targeted at $3...

at 12:00
American Axle & Manufacturing (AAM), continues its drive to sustainability leadership, achieving validation of its net-zero emissions targets by the climate-action organization Science Based Targets initiative. SBTi is a global initiative leading...

at 11:45
The "Electrified Road for Electric Vehicle Charging Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027" report has been added to ResearchAndMarkets.com's offering. The global electrified road for electric vehicle...



News published on 20 july 2021 at 13:40 and distributed by: