Le Lézard
Classified in: Sports and recreation, Covid-19 virus
Subject: Survey

Zeta Predicts Tokyo Will Be One of the Lowest-Watched Summer Olympics of the 21st Century


Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, today released insights from its latest ZetaPulse survey regarding consumer sentiment toward the upcoming 2021 Tokyo Olympics.

Based on responses from over 2000 respondents across the United States, the survey sought to discover consumer interest in the 2021 Olympic Games considering the various non-traditional arrangements due to COVID-19, such as live spectators not being allowed in stadium, the 1-year event postponement, and the 2020-2021 precedent of lower ratings and viewership among other live nationally broadcast events (such as the Super Bowl, Grammys, Stanley Cup Finals).

Top insights include:

Enthusiasm for the Tokyo Olympics is Low

Female Olympians are Heavy Fan Favorites

Streaming Will Soon Outpace Cable TV Olympic Viewership

To view more data-driven consumer insights across financial services, insurance, retail, travel, automotive, entertainment and other industries, sign-up for The Pulse ? Zeta's bi-weekly insights newsletter, or request a custom report from Zeta's Opportunity Explorer, a top-rated real-time analytics and insights solution derived from information provided by over 220 million opted-in individuals in the United States.

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company's Zeta Marketing Platform (the "ZMP") is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.


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