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Vacasa Releases Second Edition of Vacation Rental Buyers Report


Vacasa, North America's leading vacation rental management platform, today released a new report profiling the modern vacation rental buyer. Findings in the 2021 Vacation Rental Buyers Report* detail the demographics, preferences and financial targets of buyers currently in the market to purchase a vacation rental property.

The vacation rental landscape changed significantly during the pandemic, and not only were people eager to travel to new spaces and places, they also sought out second homes in record numbers. Data from Vacasa's 2021 Vacation Rental Buyers Report revealed that more than 70% of current buyers are searching for their first-ever vacation rental property, representing a significant increase from 2019 when only 46% were first-time buyers.

Vacasa's latest report also revealed the following insights about today's vacation rental buyer:

"We created the 2021 Vacation Rental Buyers Report as a resource for agents looking to break into this increasingly popular real estate market," said Shaun Greer, Vice President of Sales and Marketing at Vacasa. "We want to equip as many agents as possible with tools to succeed in the industry and introduce them to Vacasa's industry-leading technology, data and insights so they can leverage them with buyers who are interested in using their vacation home as a short-term rental."

In addition to providing tools and insights on the best ways to reach today's buyer, Vacasa's report also tracks what concerns buyers about purchasing a second home, or ways in which the market does not give them enough information to comfortably make a sizable investment. For example, 30% of buyers are concerned about buying a vacation rental home because they are unsure how to find the best agent. Another 36% struggle to make any big decisions because they feel that there is conflicting information in the market.

The full 2021 Vacation Rental Buyers Report can be downloaded HERE. Vacasa Real Estate launched in 2018 and its Expert Agent Network now has more than 4,000 agents. For more information on Vacasa Real Estate, visit vacasa.com/real-estate.

*Methodology note: Vacasa surveyed 700 US consumers over the age of 18 who are in the market to buy a new property in the US, in addition to their primary residence, as either a vacation rental property or an investment property. All respondents either plan to rent out this additional property short-term or are undecided if they will rent it out short-term or long-term. Fielding was conducted by FocusVision and took place in March 2021.

About Vacasa

Whether travelers are looking to book a weekend getaway or the trip of a lifetime, Vacasa is the trusted partner for all things vacation rental. Vacasa homeowners enjoy industry-leading financial returns on their vacation homes, delivered by the company's unmatched technology platform that adjusts rates in real time and ensures revenue is always maximized. Guests can relax comfortably in one of Vacasa's professionally managed homes across North America, knowing that 24/7 customer care is just a phone call away. In the past 10 years, Vacasa and its licensed subsidiaries have grown to become North America's leading vacation rental management platform and employ approximately 6,000 people who are passionate about providing best-in-class service to homeowners, guests, real estate investors and partners. For more information, visit https://www.vacasa.com/press.



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