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Subjects: Product/Service, Survey

Sensibill Publishes The Barcode Report on Pet-Related Spending Trends


Sensibill, the leading provider of everyday financial tools and SKU-level insights, shares this month's Barcode Report on pet-related spending trends during the pandemic, leveraging item-level receipt data to uncover the deepest and most relevant insights into consumer spending.

The Barcode Report transforms SKU-level data derived from receipts into consumable and actionable insights that organizations can leverage to better understand their customers' spending habits and behaviors. In this report, Sensibill analyzed millions of receipts from U.S. and Canadian consumers to determine pet-related spending behaviors in May 2020 compared to June 2021.

U.S. Key Takeaways:

Canadian Key Takeaways:

Izabella Gabowicz, Chief Operating Officer at Sensibill, said, "The pet industry has always been lucrative for businesses of all sizes, but this month's report reveals how much consumers value the health and care of their pets as well as themselves. For example, consumers who increased their own spending on healthy habits such as fruit and vegetable consumption spent more money on their pets' specialty food and grooming. Understanding insights such as these can help businesses be more proactive about how they promote their products and services, highlighting health and wellness benefits. These insights aren't limited to the pet industry; advertisers across all types of consumer goods and services can benefit as they develop messaging and imagery that will resonate with consumer audiences."

Please click here to read the U.S. version and here for the Canadian version of the July report.

About Sensibill

Sensibill provides everyday financial tools and makes SKU-level data actionable, equipping financial institutions with personalized insights to help their customers build healthier financial habits. The AI-powered solution enables end-users to easily track their spending and manage their finances while unlocking unprecedented insights for the institution. Sensibill has rolled out its technology to over 60 million users across North America and the U.K. Visit getsensibill.com to learn more.



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