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Classified in: Science and technology
Subjects: Photo/Multimedia, Product/Service, Survey

Benchmark Data From eCommerce SpeedHub Quantifies the Impact of Site Speed on Conversion and Shopper Experience


The eCommerce SpeedHub, the authority for information related to site speed and eCommerce, today published the Site Speed Standard, a new online benchmark that measures the experience and conversion impact of site speed and performance, drawing on the shopping activity of more than 25 billion page views across 200 leading retailers.

The eCommerce SpeedHub provides online retailers and brands with a centralized repository of site performance content so they can learn how site speed impacts shopper experience, online conversion, and much more. The SpeedHub covers a wide range of topics and content delivered in the form of articles, industry benchmark data, infographics, and videos. Yottaa is the founding partner of the eCommerce SpeedHub.

As a key content component for the eCommerce SpeedHub, the Site Speed Standard is the industry's first interactive database for data directly related to the impact of page load speed on eCommerce sites. Based on data from over 200 retail brands using the Yottaa digital optimization platform and more than 25 billion page views, the Site Speed Standard is the voice of authority for site performance benchmark data. While previous eCommerce site speed research focused on large brands, such as Amazon and Walmart, the Site Speed Standard is the first benchmark portal that collects and analyzes data from over 200 eCommerce sites representing a wide range of retail brands and sizes. Key findings from the initial launch of the Site Speed Standard benchmark include:

"The real impact of site speed on online brands has for too long been overlooked and under-appreciated," said Rick Kenney, Managing Director of Leading Lights, a leading eCommerce consulting company that builds industry benchmarks, including the Site Speed Standard. "The Site Speed Standard has taken site speed and performance out of the shadows, analyzing 25 billion pages views of shopping activity across a diverse group of 200 leading online retailers and brands. Data from the Site Speed Standard makes the impact of performance on eCommerce very clear: slow site speed is a conversion and experience killer, and faster sites provide a tremendous competitive edge by reducing bounce rates and increasing the engagement with the shopper to improve conversion."

Click here to see the data from the Site Speed Standard or here to watch a short video about key findings from it.

About eCommerce SpeedHub

The eCommerce SpeedHub's mission is to provide online retailers and brands with a centralized repository of site performance content so they can learn about site speed, how it impacts shopper experience and conversion, and how they can improve the performance of their site. The SpeedHub covers a wide range of topics and includes performance benchmark data from over 1,500 eCommerce sites. To learn more about the eCommerce SpeedHub, please go to www.ecommercespeedhub.com.


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