New Research: Automation Tools Can Increase Deal Close Rate by +25%

Pipedrive, the leading CRM for sales and marketing teams, today announced new data suggesting that lead generation and management automation tools secure up to 4x more qualified leads and can increase deal close rate by +25%. As prospecting and lead qualification tend to be some of the biggest challenges that sales professionals face in their everyday work, using technology to automate workloads helps source higher quality leads, close sales faster, and meet companies' revenue targets quicker.

Findings from Pipedrive's recently released global State of Sales survey of more than 1,700 sales professionals show that the pandemic made prospecting harder and about half of respondents (45%) regularly or usually struggle to find enough sales leads. At the same time, data suggests that lead generation was a greater challenge in 2019 compared to 2020, and sales professionals actually became more successful and satisfied during the global pandemic. Many sales professionals have turned to technology to combat the increased challenge of generating and qualifying leads due to the pandemic.

"Digitization has changed the way customers interact with organizations and businesses. Unsurprisingly, the global pandemic has also accelerated the shift and potential clients expect sales professionals to meet the new reality. Technology is a powerful tool for optimizing workload as well as for generating and closing potential deals faster," explained Krishna Panicker, VP of Product, Pipedrive. "I am thrilled to see that LeadBooster has enhanced tangible results for our customers. This is precisely why we built the feature - to provide sales and marketing teams with intuitive yet powerful tools for finding more new leads, closing deals faster, nurturing relationships with customers and ultimately becoming better at what they work for every single day."

Pipedrive's LeadBooster is one of the company's most successful features:

• The number of Pipedrive customers using LeadBooster has grown by 400% since its relaunch
• Using automated solutions secures up to 4x more qualified leads for both SMBs and enterprises
• Automation helps increase close rate by +25%
• The most popular prospecting feature is Web forms, which generates almost half of all new leads
• On average, LeadBooster add-on users close deals worth almost twice as much as those of non-users (1.8x)

Pipedrive relaunched LeadBooster, a comprehensive new lead generation and management toolset, in September 2020. Fully integrated into the Pipedrive platform, LeadBooster gives users the ability to search a unique B2B database of 400 million business profiles for high-quality outbound leads, a highly customizable Chatbot that engages with web traffic 24/7, Live Chat to help sales reps qualify leads in real-time, and an intuitive and shareable Web Forms to capture web browsers' vital lead data. In addition to LeadBooster's main features, an add-on called Web Visitors helps monitor web activity. As the most successful launch, both Pipedrive as well as its customers have benefited from the simple, yet effective automated toolset.

Learn more about the feature: https://www.pipedrive.com/en/features/leadbooster-add-on

About Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, along with Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.