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Classified in: Science and technology, Covid-19 virus
Subject: Survey

FinTech Marketers Invested $3B on User Acquisition in 2020 According to AppsFlyer


AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads in the last two years, and a 110% increase in the US alone.

"FinTech experienced rapid digital transformation over the last year, with the pandemic leading to a shift in mindset even for those that have been slow to adapt," said Shani Rosenfelder, Head of Content & Mobile Insight, AppsFlyer. "Marketers should strive for efficiency with their spend by following the rising Cost Per Install trend and focusing on user acquisition to meet new demand. Marketers should also explore more affordable remarketing campaigns to keep their brand top of mind amid rising market competition."

Key US Insights

Key Global Insights

"According to our research, only 50-60% of users who register during the first 30 days post-install do so on the first day, and that's excluding churned users," said Brian Quinn, President & General Manager, AppsFlyer, North America. "With this year heading for a record with total spend, reaching no less than $1.2 billion in Q1 alone, we believe that combining different types of marketing activities in addition to improving the registration funnel by optimizing and shorten the time from install to registration will give marketers the edge to utilize their 2021 budget to the fullest."

Methodology

The State of Finance App Marketing from AppsFlyer is an anonymous aggregate of proprietary global data collected from 4.7 billion finance app installs. Of this, 400 million installs and 120 million non-organic installs were North American based.

The State of Finance App Marketing is available at: https://www.appsflyer.com/resources/others/finance-app-marketing-global/.

About AppsFlyer

AppsFlyer, the global marketing measurement leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.


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News published on 9 june 2021 at 08:05 and distributed by: