Le Lézard
Classified in: Business, Sports and recreation
Subjects: CON, HSP, BFA, DEI

TecateŽ Announces Official U.S. Sponsorship of LIGA BBVA MX


WHITE PLAINS, N.Y., May 10, 2021 /PRNewswire/ -- HEINEKEN USA and its TECATEŽ brand today announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX's other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. The official sponsorship and its associated activations reflect the long-standing affinity and passion for Mexican soccer here in the U.S.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8888451-tecate-official-us-sponsorship-liga-bbva-mx/

The agreement includes the use of logos, names, and images of teams and players participating in LIGA BBVA MX, interviews with Mexican soccer legends, presence in matches during the season openings and closings, access to exclusive items, and a presence in the best match highlights on LIGA BBVA MX social platforms. 

"With this exclusive sponsorship, Tecate takes a strong step forward to stand as the brand that best connects U.S. fans with their favorite LIGA MX soccer teams, offering memorable experiences on and off the field," said Tecate Sr. Brand Director, Oscar Martinez. "With an exciting summer of soccer upon us, we're thrilled to deliver unforgettable experiences that speak to our maverick and unapologetic spirit. Mexico is in us!"

Guillermo Alegret, Commercial Director of LIGA MX, added "We are very excited to have Tecate, an established, well known Mexican brand, expand their partnership of LIGA MX into the United States. There is no doubt that LIGA MX's following in the US is very strong, with an average of over 400,000 viewers per match, representing 40% of LIGA MX's audience. The American market continues to be an important place for LIGA MX to grow and connect on a daily basis with the Hispanic community, in addition to the over 35 million Mexican Americans residing there." 

"Tecate is already one of Mexican-Americans' favorite brands to enjoy with friends, and that is the intention of this partnership: to offer fun and safe experiences for fans of legal age, while allowing us to deliver messages of social responsibility," Martinez added.

ABOUT TECATE

TECATEŽ represents the authentic energy of Mexican-Americans in the USA. We are still proudly brewed in our namesake town of Tecate using the same high-quality recipe since 1944. TECATEŽ is imported by Cervezas Mexicanas, White Plains, N.Y. For news and updates, follow us on Twitter & Instagram @Tecate, or visit TecateBeerUSA.com

ABOUT LIGA MX

With headquarters in Toluca. Liga MX was founded in 2012 to promote the development of soccer in Mexico across all divisions and in all other areas: sporting and competitions, administrative and legal, communications and marketing.

LIGA MX is the organization that manages the most important professional soccer leagues in Mexico. Liga MX's top division, Liga BBVA MX, has a very strong fan base in all of North America and amongst the top leagues in the western hemisphere.  Other professional Liga MX competitions include Liga BBVA MX Feminil, Expansion BBVA MX and E-Liga BBVA MX.

Tecate Poster

 

TecateŽ Original is a full-bodied lager with a refreshing crisp malt flavor and a pleasant aftertaste ? the way a Mexican cerveza should be.

 

TecateŽ Light is a refreshing choice with a light citrus flavor and aroma.

 

Tecate Legend Claudio Suarez with Oscar Martinez, Tecate Senior Brand Director

 

SOURCE Tecate USA


These press releases may also interest you

at 17:05
WSP Global Inc. ("WSP" or the "Corporation"), today announced that Pierre Shoiry, WSP's Vice Chairman, will be retiring from the Board at WSP's upcoming Shareholder Meeting to be held on May 9, 2024. Mr. Shoiry was President and Chief Executive...

at 17:03
This press release provides shareholders of Cohen & Steers Closed-End Opportunity Fund, Inc. (the "Fund") with information regarding the sources of the distribution to be paid on March 28, 2024 and cumulative distributions paid fiscal year-to-date....

at 17:00
via IBN - Nilam Resources, Inc. today announced that it has appointed Pranjali More as Interim Chief Executive Officer and addresses current developments regarding trading status and the status of the agreement with Xyberdata and Mindwave. Prior to...

at 17:00
Cielo Waste Solutions Corp. ("Cielo" or the "Company"), a renewable fuel company leveraging market ready licensed technology to produce low-carbon fuel from wood by-products, today announced its financial results for the three and nine months ended...

at 17:00
Inventronics Limited ("Corporation") (IVX:TSX Venture), a designer and manufacturer of enclosures for the telecommunication, cable, electric distribution, energy, and other industries in North America, today announced its 2023 audited annual and...

at 17:00
Horizons ETFs Management (Canada) Inc. (the "Manager") previously announced, by way of a press release dated January 19, 2024, that the exchange traded funds (the "ETFs") listed in the table below would be delisted from the Toronto Stock Exchange or...



News published on and distributed by: