Kestra Financial Names Industry Innovator Elena Stebakov New VP of Product & Platform Management

Kestra Financial, an industry-leading wealth management platform, today announced the hiring of Elena Stebakov as its Vice President of Product & Platform Management.

In this new role, Stebakov will bring the firm's next-generation technology vision to life, supporting Kestra Financial's continued commitment to delivering an integrated digital, client-focused wealth management platform.

"Expanding our digital product-centric leadership doubles down on our commitment to the future success of our associated firms," said Kris Chester, Executive Vice President and Chief Operating Officer at Kestra Financial. "Elena has a proven track record in innovating and executing digital wealth management platform strategies, with a relentless focus on the ?how' behind technology offerings."

Most recently, Stebakov served as Vice President of Strategic Programs at United Capital, now Goldman Sachs Personal Financial Management. She was instrumental in conceiving, designing, and overseeing the development of an end-to-end advisor and client experience platform that was sold to Goldman Sachs in a multimillion-dollar deal less than 18 months after inception.

Prior to United Capital, she was a Senior Manager for Ernst & Young Performance Improvement, focused on IT Transformation. She led multiple transformation programs to evaluate existing operating models, application portfolios, and spend to recommend changes related to strategy, solutions, organization, and governance.

"Our goal is to equip our financial professionals with the tools and data necessary to make each client feel unique, without sacrificing efficiency and quality," Stebakov shared. "I'm excited to develop the roadmap for Kestra Financial's next-generation technology platform and further execute on our mission to empower advisor success by enabling scale and delivering more value to clients with a modern, easy-to-use, unified experience."

About Kestra Financial

Kestra Financial, a division of Kestra Holdings encompassing the Kestra-branded broker-dealer and investment advisers, provides a leading independent wealth management platform that empowers sophisticated, independent financial professionals, including traditional and hybrid RIAs, to prosper, grow, and provide superior client service. With a culture rich in reinvention, Kestra Financial has developed integrated business management technology that, combined with its personalized consulting services, offers exceptional scale and efficiency.

Headquartered in the "Silicon Hills" of Austin, Texas, Kestra Financial offers an experience as unique as the city in which it operates. The firm supports more than 1,800 independent financial professionals in delivering comprehensive securities and investment advisory services to their clients.

The Kestra Financial division includes Kestra Private Wealth Services, LLC (Kestra PWS), Kestra Advisory Services, LLC (Kestra AS), and Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Securities offered through registered representatives of Kestra IS. Investment advisory services offered through appropriately licensed representatives of Kestra AS or Kestra PWS. Except for the referenced Kestra companies, Kestra IS, Kestra AS, or Kestra PWS are not affiliated with other entities referenced in this publication.

For more information about Kestra Financial, please visit www.kestrafinancial.com.