TAATtm CEO Setti Coscarella Delivering "Tobacco Disruptor" Presentation for Global Chinese Financial Forum Virtual Event on Thursday, April 15

LAS VEGAS and VANCOUVER, British Columbia, April 12, 2021 (GLOBE NEWSWIRE) -- TAATtm LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) (the "Company" or "TAATtm") is pleased to announce that on Thursday, April 15, 2021, TAATtm Chief Executive Officer Setti Coscarella will be speaking at the Global Chinese Financial Forum ("GCFF") Investing in Innovation virtual conference, delivering a presentation titled "Tobacco Disruptor" to a global audience, with approximately 300 attendees expected for each session at the conference. The presentation, which will feature translations for Chinese-speaking viewers, is scheduled to take place at 1:25 pm EDT / 10:25 am PDT for a duration of approximately 20 minutes. In this presentation, Mr. Coscarella will introduce TAATtm and describe its unique position in the USD $814 billion global tobacco industry. Mr. Coscarella will highlight the Company's progress to date, including the execution of the Company's first U.S. product launch in Ohio, as well as bringing the TAATtm e-commerce portal online to make the product available to the majority of smokers aged 21+ in the United States.

Thursday's GCFF Investing in Innovation virtual event begins at 11:00 am EDT / 8:00 am PDT and will run until approximately 3:50 pm EDT / 12:50 pm PDT. Interested parties may register to attend at no charge on the event's webpage: https://nai500.com/events/gcff-2021-investing-in-innovation/

The GCFF series is produced by NAI Interactive Ltd. ("NAI"), a market intelligence and investor relations service provider founded in 1998 with offices in Vancouver and Shanghai, with a focus on connecting North American public companies with Chinese investors. NAI has also gained reach in other Asian markets to include Taiwan, Singapore, and Hong Kong. In 2000, NAI began hosting investor events in global finance hotspots to include Toronto, Vancouver, Shanghai, and Shenzhen. The 20th GCFF Main Event was held in Toronto on November 2, 2019 before being adapted to a virtual event in 2020. Other recent GCFF events include Diversified Investing Strategies (November 5, 2020), Base Metals & Energy Metals Day (February 3, 2021), and Precious Metals Day (February 4, 2021).

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e7702999-a33d-4088-be64-3990242f6109

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TAATtm CEO Setti Coscarella commented, "Now that we are establishing a presence in our initial market, we have a great story to share with a global audience of investors who may not yet be familiar with TAATtm and its unique value proposition for smokers aged 21+. The concept of a smokable product with no tobacco or nicotine is very novel, and it has attracted considerable interest from investors in China, whose population of tobacco smokers is approximately eight times the size of Canada's total population. It has been a pleasure to work with NAI to create a presentation for the GCFF Investing in Innovation event on Thursday, and I am looking forward to sharing our message with an eager and engaged audience of global investors as we continue to gain momentum with the launch of TAATtm in the United States."

On behalf of the Board of Directors of the Company,

TAATtm LIFESTYLE & WELLNESS LTD.

"Setti Coscarella"

Setti Coscarella, CEO and Director

For further information, please contact:

TAATtm Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[email protected]

THE CANADIAN SECURITIES EXCHANGE ("CSE") HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE'S REGULATION SERVICES PROVIDER.

About TAATtm Lifestyle & Wellness Ltd.

The Company has developed TAATtm, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAATtm's base material is Beyond Tobaccotm, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAATtm was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion¹ global tobacco industry.

For more information, please visit http://taatglobal.com.

References

¹ British American Tobacco - The Global Market

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the potential launch of Beyond Tobaccotm, in addition to the following: Potential outcomes from Setti Coscarella's presentation of TAATtm at the GCFF Investing in Innovation event on Thursday, April 15, 2021. The forward-looking information reflects management's current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company's management to predict all risk factors, nor can the Company assess the impact of all factors on Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

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