NEW YORK, March 1, 2021 /PRNewswire/ -- A recent survey of U.S. citizens conducted by Kekst CNC, a leading global strategic communications firm, assessed Americans' thoughts on reopening the economy, the strength of the Covid-19 vaccine rollout, confidence in government institutions, and how businesses are responding to the pandemic.
Key findings:
According to James Johnson, Senior Advisor for Research at Kekst CNC, "As the United States continues down the path toward full reopening, Americans are watching the vaccine rollout closely to determine when restrictions may be lifted. Our study indicated that 36% of respondents feel the rollout is going poorly, and 41% feel it is happening too slowly."
Despite 34% of respondents highlighting a need to prioritize the economy over slowing the spread of COVID-19, 48% of Americans indicated they would only feel comfortable fully lifting restrictions when most adults in the world had received the vaccine. Generally, Americans indicated an interest in loosening many restrictions, but keeping some in place.
Johnson noted, "In addition to highlighting the widespread need for vaccinations to remove COVID-19 restrictions, 64% of respondents showed an increased willingness to take the vaccine, up from 58% in December. While confidence in the vaccine has grown, only 36% of respondents indicated that they are comfortable removing restrictions for people who have received the vaccine more quickly than those who have not."
"While the past year has been challenging in many ways, Americans continue to show a preference towards Working From Home. American respondents indicated a 24% net increase in job performance, a 19% net increase in concentration while working, and an 8% net increase in happiness at work. These numbers were by far the highest of any market surveyed, with every other market besides Sweden reporting net decreases in these indicators," concluded Johnson.
The survey found that public opinion of American institutions, with the exception of the President, has generally decreased since December. President Biden had a net approval rating of +15%, compared to his predecessor's final net approval rating of -15%. Approval of the Federal government remained static at -6% net approval, while approval of the CDC, State, and Local governments continued to fall.
In assessing the positive and negative impacts of certain industries during the pandemic, all sectors saw a decline in approval from December of 2020. Despite this, online and food/essential retailers continued to receive relatively high net approval ratings of +51% and +42%, respectively. Of all industries included, only the social media sector held a negative approval rating, which it has done since the survey began.
Comparing the U.S. to the other countries surveyed:
Methodology and Full Results
About Kekst CNC
Kekst CNC is a leading global strategic communication consultancy. The team of over 250 experienced professionals serve clients from 14 offices in New York, London, Munich, Berlin, Frankfurt, Paris, Brussels, Tokyo, Seoul, Hong Kong, Dallas, Dubai, Abu Dhabi and Stockholm. As trusted advisors, the firm contributes its expertise on such high-stake matters as: M&A, shareholder activism and governance, crisis communications, restructurings, regulatory investigations, litigation support, investor relations, IPO communications, issues and reputation management, change management and employee engagement, as well as digital and social communications. For more information, please visit: www.kekstcnc.com.
Media Contacts:
For the U.S.
Jeffrey Taufield
212-521-4815
[email protected]
For the U.K., France, Germany, and Sweden
James Johnson
+447826714286
[email protected]
For Japan
Jochen Legewie
+819027547776
[email protected]
SOURCE Kekst CNC
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