Le Lézard
Classified in: Health
Subject: PARTNERSHIPS

Christina Lake Cannabis to Become Exclusive Developer and Distributor of TAATtm and Beyond Tobaccotm in Canada


VANCOUVER, British Columbia, Feb. 26, 2021 (GLOBE NEWSWIRE) -- Christina Lake Cannabis Corp. (the "Company" or "CLC" or "Christina Lake Cannabis") (CSE:CLC) (OTCQB: CLCFF) (FRANKFURT: CLB) is pleased to announce that it has entered into a memorandum of understanding ("MOU") with TAATtm Lifestyle & Wellness Ltd. ("TAATtm") (CSE: TAAT) dated February 24, 2021 in which CLC is to develop and distribute the TAATtm nicotine-free and tobacco-free alternative to tobacco cigarettes for the Canadian market. The MOU grants CLC exclusive rights to develop and distribute TAATtm in Canada for a two-year renewable term, and provides for budgets, schedules, and contributions of both parties for each stage of product development to be agreed upon by way of written agreements to set out specific stipulations for each stage. After TAATtm was first announced in mid-2020, considerable interest was received from legal-aged Canadian smokers who appear to be drawn to the unique properties of TAATtm as a tobacco-free and nicotine-free product, as well as its low price point compared to tobacco cigarettes (e.g., USD $3.99 for TAATtm in Ohio vs approx. USD $7.00 for Marlboro). The base material of TAATtm is known as Beyond Tobaccotm, a proprietary hemp formulation which undergoes a 14-step process to taste, smell, and smoke similarly to actual tobacco. As Canadian law generally requires hemp products and derivatives to be produced, distributed, and sold through entities licensed by Health Canada, CLC's status as a Licensed Producer under the Cannabis Act could enable TAATtm to be produced and sold in the Canadian market, where the tobacco industry is valued at CAD $19.1 billion1.

Carried by tobacco retailers in Ohio as of December 2020, TAATtm has seen considerable success to date in the tobacco category in the United States. In a press release dated January 29, 2021 TAATtm announced that 60% of retailers who carried its products for three or more weeks had already placed reorders, a velocity regarded by the firm's Chief Revenue Officer Tim Corkum as an "outlier" in comparison to the dozens of tobacco brands he has launched in Canada and the Caribbean2. After launching the TAATtm online store on February 17, 2021, availing the product to the majority of smokers aged 21+ in the United States, TAATtm sold more than CAD $50,000 worth of product in 48 hours3. Although TAATtm ran digital advertising campaigns for its online store targeted towards smokers aged 21+ in the United States, more than 16% of all users visiting the TAATtm online store to date were from Canada. Based on this level of interest, TAATtm began to explore potential supplier relationships with a Licensed Producer in Canada, ultimately leading to its memorandum of understanding with the Company.

Offered in Original, Smooth, and Menthol varieties, TAATtm is engineered to mimic the experiential attributes of smoking a tobacco cigarette. Elements of TAATtm which contribute to this similarity include a cigarette-style combustible "stick" format, an enhanced volume of smoke, and a tobacco-like taste and smell.

More information about TAATtm can be found on its website: http://taatglobal.com

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Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company's website for a version of this press release containing all published media.

CLC's inaugural harvest in 2020 yielded 32,500 kg / 71,650 lb of sun-grown cannabis, which is primarily being extracted to produce winterized cannabis oils and distillates for the Canadian market. Although CLC does not presently cultivate hemp, which would be used to produce Beyond Tobaccotm for the manufacture of TAATtm, CLC has sourced multiple local growers who can supply high quality, toxin-free hemp biomass which is suited to the ideal composition of Beyond Tobaccotm, the base material of TAATtm products. As TAATtm continues its rollout in the United States, CLC believes that it could capitalize upon this momentum to strategically place TAATtm in authorized online retail and sales channels across Canada to capture the interest of legal-aged smokers who might desire a nicotine-free and tobacco-free alternative to tobacco cigarettes.

Nicco Dehaan, Chief Operating Officer, Master Grower, and a director of the Company commented, "Working with TAATtm is a wonderful opportunity for us to branch out into the commercialization side of the cannabis and hemp industry, as a partner of a third-party firm. The Canadian environment for cannabis and hemp can be tricky to navigate, which creates barriers for players from outside of Canada when it comes to entering the market here. We believe TAATtm has created a novel product formulation which has clearly resonated well with smokers aged 21+ in the United States. Between our ability to develop and produce TAATtm and its Beyond Tobaccotm base material for the Canadian market, as well as to distribute TAATtm through authorized sales channels, I believe that we can unlock a lot of value for both CLC and TAATtm as they work towards expanding into a new country for the first time."

Setti Coscarella, Chief Executive Officer of TAATtm commented, "Legal-aged smokers in Canada have shown a persisting interest in TAATtm, despite the fact that we have not conducted any product advertising whatsoever here. In the consumer packaged goods (?CPG') industry it is relatively common for firms to partner with local manufacturers in international markets for a variety of reasons (e.g., Hershey makes Cadbury chocolate in the United States), and I believe that working with CLC could help to expedite our planned entry into the Canadian market."

Sources

1 - https://www.statista.com/statistics/488752/forecasted-market-value-of-the-tobacco-industry-canada/

2 - https://www.globenewswire.com/news-release/2021/01/29/2166840/0/en/60-of-Tobacco-Retailers-who-Have-Carried-TAAT-for-Three-or-More-Weeks-Have-Placed-Reorders.html

3 - https://www.globenewswire.com/news-release/2021/02/19/2179100/0/en/Following-E-Commerce-Launch-TAAT-Sells-More-than-CAD-50-000-of-Product-in-48-Hours.html

About Christina Lake Cannabis Corp.

Christina Lake Cannabis Corp. is a licensed producer of cannabis under the Cannabis Act. It has secured a standard cultivation licence and corresponding processing/sales amendment from Health Canada (March 2020 and August 2020, respectively) as well as a research and development licence (early 2020). CLC's facility consists of a 32-acre property, which includes over 950,000 square feet of outdoor grow space, offices, propagation and drying rooms, research facilities, and a facility dedicated to processing and extraction. CLC also owns a 99-acre plot of land adjoining its principal 32-acre site, which enables the Company to grow at a much larger scale. CLC cultivates cannabis using strains specifically developed for outdoor cultivation and in its inaugural harvest year produced 32,500 kg (71,650 lb) on its existing facility before developing an adjacent 99-acre expansion property. Such an expansion will ultimately bring CLC's annual cultivation footprint to over 4.35 million square feet, which could enable at least 150,000 kg (330,693 lb) of low-cost, high-quality, sun-grown cannabis to be produced annually by the Company.

On behalf of Christina Lake Cannabis Corp.:

"Joel Dumaresq"

Joel Dumaresq, CEO and Director

For more information about CLC, please visit: www.christinalakecannabis.com

Jamie Frawley
Investor Relations and Media Inquiries
jamie@clcannabis.com
416-268-9432

THE CANADIAN SECURITIES EXCHANGE ("CSE") HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE'S REGULATION SERVICES PROVIDER.

Forward-Looking Information: This news release includes certain statements that may be deemed "forward-looking statements." The use of any of the words "anticipate," "continue," "estimate," "expect," "may," "will," "would," "project," "should," "believe" and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations and assumptions on which the forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. These statements speak only as of the date of this News Release. Actual results could differ materially from those currently anticipated due to a number of factors and risks including various risk factors discussed in the Company's disclosure documents which can be found under the Company's profile on http://www.sedar.com.

Statement Regarding Third-Party Investor Relations Firms

Disclosures relating to investor relations firms retained by Christina Lake Cannabis Corp. can be found under the Company's profile on http://sedar.com.

 



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