Le Lézard
Classified in: Covid-19 virus
Subjects: Photo/Multimedia, Product/Service, Corporate Social Responsibility

In a Year Like No Other, Hilton Grows to Milestone 1 Million Rooms and Responds to Pandemic with Innovations for Guests, Positive Impact for Communities


In a year when the travel industry faced challenges like never before, Hilton (NYSE: HLT) weathered the storm by staying true to its founding purpose ? to fill the earth with the light and warmth of hospitality. As the COVID-19 pandemic created unprecedented challenges for the travel and tourism industry, Hilton developed industry-leading guest innovations, reached significant growth milestones and continued to positively impact communities around the world.

Even as the company faced the biggest test in its 101-year history, Hilton's resilient, capital-light business model enabled it to organically reach its 1 million room milestone in the fourth quarter.

Three of the hotels that helped the company cross this important threshold paint a picture of Hilton's global growth story: Hilton Garden Inn Umhlanga Arch in South Africa, illustrating the company's expansion into Africa; Tru by Hilton Savannah Airport, showcasing the power of the fastest-growing new brand in Hilton's portfolio; and the Hilton Garden Inn Guizhou Maotai Town in China, helping deliver on the company's ambitious growth goals in the APAC market.

Meanwhile, Hilton's overall development pipeline remains strong, with 2,640 hotels and more than 408,000 rooms globally*.

"It's been a year unlike any other, but even in the face of incredible challenges, our Team Members and owners have proven that travel is an unstoppable force for good," said Chris Nassetta, president & CEO, Hilton. "Thanks to their grit and determination, Hilton has made a difference in the lives of so many and positively impacted communities at a time when our hospitality is needed more than ever ? and together we look forward to creating even more meaningful memories in the year ahead."

Throughout 2020, Hilton, in partnership with its hotel ownership community, has found innovative and meaningful ways to adapt to the changing needs of its guests, Team Members and communities:

Guest Experience

The pandemic rapidly changed guest behavior, priorities and concerns. Hilton responded with start-up style speed, grounded in more than a century of hospitality know-how to provide reassurance to travelers.

Among the innovations:

Response to Communities

Hilton continued to find inventive ways to address some of the most critical, immediate needs of the communities where it operates.

Continued Global Growth and Expansion

Hilton kept dreams of traveling alive by opening exciting new properties around the world. All the while, the company advocated on behalf of owners, many of whom are small businesses, who struggled with the travel decline.

Response to Team Members

2020 saw Hilton go from being named the #1 Best Company to Work for in the U.S. to, weeks later, having to furlough thousands of Team Members due to the impact of COVID-19 on travel and tourism. At every turn, the company leaned into its values to navigate these tough decisions.

To learn more about Hilton, please visit: newsroom.hilton.com.

* Unless otherwise indicated, all hotel data reflects Hilton's third quarter 2020 announcement (November 4). More information can be found on Hilton's Investor Relations website.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties and more than one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World's Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.


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News published on 15 december 2020 at 12:05 and distributed by: