The Nourish Network releases Annual Trend Report for Food, Beverage, and Agriculture for 2021
TORONTO, Nov. 25, 2020 /CNW/ - Nourish Food Marketing, Canada's only full-service marketing agency working exclusively with food, beverage, and agricultural clients, in partnership with Kahntact, leading marketers in the agriculture, food, and life science sectors, have released their annual Trend Report. Heavily influenced by the most unusual year of our lifetimes, the 2021 Nourish Network Trend Report is an intriguing mix of newly-emerged patterns and existing trends radically altered by the pandemic.
"Our fifth annual report looks at the forces driving change across the entire food continuum," says Jo-Ann McArthur, President of Nourish Food Marketing. "The pandemic caused the equivalent of ten years of change in ten months. What we once knew and past behaviours are no longer reliable indicators."
"COVID-19 forced Canada's Food Industry to lift its veil when Canadians experienced food shortages, likely for the first time in their lives," says Len Kahn, President of Kahntact. "This further shows the opportunity and need for clearer transparency around Canadian agriculture. Consumers trust farmers, but not farming, and that is something that needs to change."
The 2021 Report dives into a dozen key trends that will shape the Food, Beverage, and Agriculture landscape in 2021 and beyond. The Trends are:
Two Canadas: The Polarization of Society
Set the Table: Return of the Family Mealtime
Values-based Eating: Social Justice in the Food Industry
Knowledge-based Eating: Radical Transparency & Full Disclosure
Ethics-based Eating: Reducing Your Environmental Impact
Beyond Local: Hyperlocalization of Products & Services
Functional Food 2.0: Eating for Resiliency & Preventative Healthcare
The Rise of Omnichannel: Part I ? Linking Purchase & Prep Through Digital
The Rise of Omnichannel: Part II ? Unbundling the Restaurant Experience For Home
Help Wanted: Filling Employment Gaps in the Agri-food Sector
Grassroots Movement: Investing in Soil Health for Industry & the Environment
Next-Gen Farming: Accelerated Integration of Digital Tech & Agriculture
The 2021 Nourish Trend Report is online now. To read the full report, click here.
About Nourish Food Marketing: Nourish Food Marketing is Canada's only full-service marketing agency exclusively working with clients in the food, beverage, and agriculture industry, with offices in Toronto, Montreal and Guelph. For more information, please visit www.nourish.marketing
About Kahntact: Kahntact is a full-service marketing communications firm specializing in agri?food, animal health, and life sciences. Based in Guelph, we offer a unique structure and approach, with a hub of experienced marketing and communications professionals and an outstanding roster of freelance partners. For more information, please visit http://www.kahntact.com
Caledonia Mining Corporation Plc ("Caledonia" or the "Company") announces its operating and financial results for the year ended December 31, 2023 (the "Year"). Further information on the financial and operating results for the Year and the quarter...
In advance of the upcoming NAB 2024 show, fan-streaming trailblazer Attention Seekers announced that it has selected Eluvio to provide the back-end technology platform for its next-generation Keystream service, a private press streaming service...
The "United States Self-Monitoring Blood Glucose Devices Market Growth, Share, Size, Trends, Analysis and Forecast (2024 - 2032)" report has been added to ResearchAndMarkets.com's offering.
The latest comprehensive research study has been added to...
The "Highly Potent API Market - A Global and Regional Analysis: Focus on Type, Type of Synthesis, Therapeutic Area, Type of Manufacturing, End User, and Country - Analysis and Forecast, 2023-2033" report has been added to ResearchAndMarkets.com's...
Akebia Therapeutics®, Inc. , a biopharmaceutical company with the purpose to better the lives of people impacted by kidney disease, today announced that the U.S. Food and Drug Administration (FDA)...
The "Green Hydrogen Market - A Global and Regional Analysis: Focus on Application, Technology, Renewable Energy Source, and Region - Analysis and Forecast, 2023-2033" report has been added to ResearchAndMarkets.com's offering.
The global green...