Mediabrands partners with Affle's mediasmart platform to strengthen its programmatic advertising offerings in Indonesia

JAKARTA, Indonesia, Nov. 20, 2020 /PRNewswire/ -- mediasmart, Affle's self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart's programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market.

Commenting on this partnership, Dennis Wong, Technical Advisor of Reprise Indonesia (Digital unit of Mediabrands) said: "Indonesia is emerging as a dominant mobile advertising market in Southeast Asia. We at Mediabrands have always been at the forefront of offering the best of data and technology platforms to our advertisers. Through this partnership with an industry leader like mediasmart, our offerings are now significantly strengthened. We are confident of the holistic audience targeting and superior-tech capabilities of Affle's mediasmart platform that will drive deeper user engagements and greater ROI for our advertisers across the connected ecosystem."

Madan Sanglikar, Co-Founder and Managing Partner - Southeast Asia at Affle added, "We are excited to further grow our partnership with Mediabrands with this new announcement. We see forward-looking top agency groups as great enablers for driving greater data-driven programmatic advertising adoption and are happy to have signed up with Mediabrands as one of our key partners in Indonesia. SEA region and Indonesia in particular, is poised for significant growth of the mobile programmatic. The superior platform offerings on our mediasmart platform together with such valuable partnerships will enable us to win a greater share of this high growth market."

Digital advertising continues to grow rapidly in Indonesia with programmatic being the preferred method for marketers to reach the most relevant users and deliver the greatest incremental ROI. Boston Consulting Group estimates mobile programmatic will reach a market share of 36% in the APAC region.

With active campaigns in over one hundred countries, mediasmart is already one of the leaders in programmatic advertising. With this partnership, its offerings are expected to empower a lot more advertisers and help grow their digital marketing ROI.

ABOUT MEDIASMART

mediasmart, a self-serve mobile programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing.

Know about mediasmart at https://mediasmart.io/

Know about Affle at www.affle.com

Contact - Karish Manchanda, [email protected]