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Classified in: Science and technology, Business, Covid-19 virus

The COVID-19 Pandemic Causes Eating Patterns in America to Take a Sharp Turn


CHICAGO, Oct. 29, 2020 /PRNewswire-PRWeb/ -- Annually, The NPD Group collects a year's worth of data from its daily tracking of how U.S. consumers eat away from and in home and compiles the topline trend into a report that's been called Eating Patterns in America for the last 35 years. This year's recently released Eating Patterns in America captures how in mid-March, the daily rhythms of consumers' lives, including their eating patterns, were suddenly disrupted by the COVID-19 outbreak.

"With mandated shelter-at-home and restaurant dine-in restrictions across most of the country during the pandemic, we have had few options other than to prepare most of our meals at home," says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. "Working from home, schooling at home, and preparing more meals means more of our meal times are a departure from the norm, with most consumers describing their meals as atypical."

 

Below are examples of how America's eating patterns changed as a result of the COVID-19 pandemic:

 "To sum it up, I couldn't have imagined when we released last year's Eating Patterns in America that this year's report would be telling the story it is, America's eating patterns abruptly interrupted," says Portalatin. "What a year it will be moving forward as we evolve our perspective and the effects of a global pandemic that caused such tumultuous change in the world and our lives. It is my profound hope that next year when we're compiling the 36th annual Eating Patterns in America, we're telling the story of recovery."

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

 

SOURCE The NPD Group


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News published on 29 october 2020 at 03:00 and distributed by: