Technavio has been monitoring the mobile value-added services (VAS) market, operating under the communication services industry. The latest report on mobile value-added services (VAS) market, 2020-2024 estimates it to register an incremental growth of USD 342.50 bn, at a CAGR of almost 15% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage on the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Alphabet Inc., America Movil SAB de CV, Apple Inc., Cisco Systems Inc., Huawei Investment & Holding Co. Ltd., International Business Machines Corp., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc are among some of the major market participants.
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An increase in smartphone penetration has been instrumental in driving the growth of the market.
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Mobile Value-added Services (VAS) Market 2020-2024: Segmentation
Mobile Value-added Services (VAS) Market is segmented as below:
Based on geographic segmentation, Over 59% of the market growth originated from APAC during the forecast period. In addition, mobile advertising led the growth under the product segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the market size.
Mobile Value-added Services (VAS) Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The mobile value-added services (VAS) market report covers the following areas:
This study identifies the digitization of key industries as one of the prime reasons driving the Mobile Value-added Services (VAS) Market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio's in-depth research has direct and indirect COVID-19 impacted market research reports.
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Mobile Value-added Services (VAS) Market 2020-2024: Key Highlights
Table of Contents:
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Customer Landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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