Le Lézard
Classified in: Business
Subjects: BLK, CXP

Urban Skin Rx® Enters More Than 750 Walmart Locations This Fall

CHARLOTTE, N.C., Oct. 6, 2020 /PRNewswire/ -- Urban Skin Rx® announces its retail expansion into 776 brick-and-mortar Walmart stores this fall. The brand, known for its affordable clinical solutions for melanated skin tones, will launch seven of their best-selling products in Walmart stores nationwide. The brand is currently available on Walmart.com.

The initial assortment sold at Walmart includes seven of the brand's most-loved products that can be used together as a complete skincare regimen, all of which have benefits for those concerned with dark spots and uneven skin tone. The selection includes the best-selling Even Tone Cleansing Bar, Even Tone Super Glow Serum, Retinol Rapid Repair & Dark Spot Treatment, Clear Skin Cleansing Bar, Clear & Even Tone Clarifying Glycolic Pads, Pumpkin Pore Detox Mask and Scrub, and the Complexion Protection Moisturizer SPF 30.

"We are thrilled to further broaden our reach with Walmart as a partner, expanding the distribution and accessibility of Urban Skin Rx®," commented Rachel Roff, CEO/Founder. "When we first extended our Urban Skin Rx® retail presence outside our direct-to-consumer model, the brand's goal was to bring inclusivity to the skincare industry by providing clinical-strength products catering to the needs of melanin-rich skin. That goal remains the same today."

Urban Skin Rx® was founded in 2010 to cater to specific concerns common for women and men with melanin-rich skin tones. Though the company has achieved great success through their direct-to-consumer model, they first expanded into brick-and-mortar retail with Target in January 2018. Since then, the brand has expanded into retailers such as Ulta, CVS, Dermstore.com, HSN.com, and QVC.com. Today, the brand is sold at over 5,000 retail locations in the U.S. Earlier this year, the brand began international distribution with its launch in Nigeria.

From its inception, Urban Skin Rx® has aimed to better serve and support the BIPOC community. Through this partnership with Walmart, the brand looks forward to providing its professional-grade skincare products to a wider audience.

About Urban Skin Rx®
Urban Skin Rx® was founded in Charlotte, NC in 2010 to develop clinical skincare products that address the needs of consumers with melanin-rich skin tones. Urban Skin Rx® products deliver blends of high-strength ingredients formulated to address the most common skincare concerns of women of color, including improving the appearance of hyperpigmentation and uneven skin tone.

For more information on Urban Skin Rx®, please visit www.urbanskinrx.com.
For press inquiries, please contact Rebecca Leiby, mml PR, at rebecca@mmlpr.com.


SOURCE Urban Skin Rx

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