Over The Top Market will Showcase Positive Impact during 2020-2024|Demand for Cloud Streaming Services to boost the Market Growth | Technavio
Technavio has been monitoring the over the top market and it is poised to grow by USD 88.85 bn during 2020-2024, progressing at a CAGR of almost 14% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio's in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. 8*8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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Demand for cloud streaming services has been instrumental in driving the growth of the market.
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Over The Top Market 2020-2024: Segmentation
Over The Top Market is segmented as below:
Content Type
Video
Text And Images
VoIP
Music Streaming
Screen Type
Mobile Devices
Desktop/laptops
TVs
Geographic Landscape
APAC
Europe
MEA
North America
South America
Over The Top Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The over the top market report covers the following areas:
Over The Top Market Size
Over The Top Market Trends
Over The Top Market Industry Analysis
This study identifies growing adoption of target advertisement-based streaming apps as one of the prime reasons driving the over the top market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio's in-depth research has direct and indirect COVID-19 impacted market research reports.
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CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will assist over the top market growth during the next five years
Estimation of the over the top market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the over the top market
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of over the top market vendors
Table of Contents:
Executive Summary
Market Overview
Market Landscape
Market ecosystem
Value chain analysis
Market Sizing
Market definition
Market segment analysis
Market size 2019
Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
Market Segmentation by Content Type
Market segments
Comparison by Content Type placement
Video - Market size and forecast 2019-2024
Text and images - Market size and forecast 2019-2024
VoIP - Market size and forecast 2019-2024
Music streaming - Market size and forecast 2019-2024
Market opportunity by Content Type
Market Segmentation by Screen Type
Market segments
Comparison by Screen Type placement
Mobile devices - Market size and forecast 2019-2024
Desktop/laptops - Market size and forecast 2019-2024
TVs - Market size and forecast 2019-2024
Market opportunity by Screen Type
Customer landscape
Overview
Geographic Landscape
Geographic segmentation
Geographic comparison
North America - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
APAC - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
Key leading countries
Market opportunity by geography
Drivers, Challenges, and Trends
Market drivers
Volume driver - Demand led growth
Volume driver - Supply led growth
Volume driver - External factors
Volume driver - Demand shift in adjacent markets
Price driver - Inflation
Price driver - Shift from lower to higher-priced units
Market challenges
Market trends
Vendor Landscape
Overview
Landscape disruption
Vendor Analysis
Vendors covered
Market positioning of vendors
8*8 Inc.
Alphabet Inc.
Amazon.com Inc.
Apple Inc.
Comcast Corp.
Microsoft Corp.
Netflix Inc.
Sirius XM Holdings Inc.
Spotify Technology SA
The Walt Disney Co.
Appendix
Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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