Le Lézard
Classified in: Transportation, Science and technology, Business, Sports and recreation
Subjects: PDT, JVN

Audi Sport Launches Dedicated OTT Channel With Motorsport.tv


Leading German manufacturer will bring action from its race teams directly to fans on Motorsport.tv 

LONDON, Sept. 24, 2020 /PRNewswire/ -- Audi Sport, one of the most successful brands in the sport's history, has become the latest manufacturer to launch a dedicated channel on Motorsport.tv, Motorsport Network's digital OTT platform devoted to racing and automotive content.

 

Audi Sport Launches Dedicated OTT Channel With Motorsport.tv

 

Fans of Audi Sport will be able to go behind-the-scenes as soon as this weekend as the German marque tackles the legendary Nürburgring 24 Hours race in which nine cars built by Audi Sport customer racing are entered (preview available here: https://motorsport.tv/embed/nkbPapr3-24h-nurburgring-2020-preview). There will be seven Audi R8 LMS GT3 cars, of which three are factory supported and a further two private entries, an Audi R8 LMS GT4 and an Audi RS 3 LMS. Going forward the channel will showcase the drivers and cars that compete in Formula E, DTM and customer racing events. In addition the new channel is aiming to grant a view behind the scenes to all motorsport enthusiasts and fans of the brand.  

The collaboration sees Audi Sport extending its reach into new geographies leveraging Motorsport Network's 56 million-strong monthly audience. It will also have access to Motorsport Studios, Motorsport Network's global production and distribution platform, to help curate new digital content and target it to the desired audience.

Audi has a long and proud tradition in motorsport with success at Le Mans, Formula E, DTM, touring cars, GTs  and rallying, among many other credits. The manufacturer joins industry leaders like Mercedes and NASCAR in hosting a dedicated channel on Motorsport.tv, which is becoming the go-to destination for brands teams and stakeholders wishing to activate in the digital space.

Motorsport.tv provides over 1,000 livestreams a year as well as race highlight, original shows and documentaries dedicated to cars and racing. There is an exclusive full archive of the 24 Hours of Le Mans, a race where Audi Motorsport has taken the overall honours no fewer than 13 times. 

Motorsport Studios offers brands and content creators access to an extensive archive of media content, including over 26 million images and footage dating back to the first F1 race.

Stefan Moser, Head of Motorsport Communications said: "We are happy to open the channel on Motorsport.tv, which allows us the chance to increase our audience and reach more motorsport fans from around the world. We look forward to sharing the success of Audi Sport. The 2020 Nürburgring 24 Hours is a perfect time for us to launch the channel."

James Allen, President, Motorsport Studios said: "Starting this weekend fans of the legendary Audi Sport brand can enjoy behind the scenes action and get closer to the sport through this new channel. Audi will be able to share its digital media story-telling with existing and new fans around the world and the videos will additionally be embedded via our Motorsport.tv player on our racing platforms for maximum distribution. Audi Sport is a wonderful brand in our sport; think of Michele Mouton and the mighty quattro and Tom Kristensen the serial winner of Le Mans 24 Hours, both stories captured in our recent 'Heroes' movie."

Download media assets here

About Motorsport Network
Every month over 56 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained, or simply to feed their passion for cars and racing.

We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games and esports, so we leverage the network effect to add value to their experience.  We use our inhouse technology and modern data tools to continuously test, learn, and improve. Our processes, content creation and products are constantly evolving to better serve our audience.

To read all Motorsport Network announcements, please click here

Photo: https://mma.prnewswire.com/media/1280738/Audi_Sport_Motorsport_tv.jpg


These press releases may also interest you

at 14:46
A modified, upgraded, and perfectly preserved 2006 Pontiac GTO sponsored by CRC Industries will be auctioned May 15, 2024 with all proceeds going to TechForce Foundation, a nonprofit organization that funds education for and champions young people...

at 14:35
Ameriflight, the nation's largest Part 135 Cargo airline, announces the appointment of Patrick Fluegeman as President and Chief Operating Officer. Fluegeman will be responsible for planning and executing current and future business operation...

at 14:06
In a significant acknowledgment of its pioneering advancements in the automotive industry, CarSaver has been honored with the prestigious Gold Stevie® Award for Most Innovative Tech Company of the Year 2024. This accolade, awarded by the American...

at 14:00
Subaru of America, Inc. today announced it was once again named one of the top companies for social impact, building on its reputation of being More Than a Car Company®. For the second consecutive year, Subaru was ranked number two overall on Forbes'...

at 13:56
Today, First Student, the leading school transportation provider in North America, and proven industry leader in electrification, hosted a ribbon-cutting ceremony at Steelton-Highspire School District celebrating the deployment of the first electric...

at 13:30
Critical multi-government investment for new Honda Canada electric vehicle, battery and battery material facilities will further bolster Canada's auto sector and help secure and grow jobs across the value chain. The projected $15 billion investment...



News published on and distributed by: