Le Lézard
Classified in: Sports and recreation
Subject: MIN

Los Angeles Rams Partner With Premium Custom Menswear Company Knot Standard


LOS ANGELES, Sept. 23, 2020 /PRNewswire/ -- The Los Angeles Rams and premium custom menswear company Knot Standard have teamed up to create a selection of custom, formal apparel for players, coaches and staff to wear on gameday and at Rams events.

Each suit option will feature stitching patterns used in the new Rams uniforms, and customized elements to showcase each person's individual style. Adapting to the current environment, Knot Standard is utilizing their advanced, A.I.-driven digital measurement system to safely take contactless measurements for Rams personnel and players, delivering a premium product through expert guidance and unique technology. 

Throughout the 2020 NFL season, several Rams players will design their own custom suits to wear for their arrival to SoFi Stadium on gameday, as part of the "Dress Like a Ram" series. Rams running back CAM AKERS kicked off the series for the inaugural event at SoFi Stadium on September 13th, when the Rams hosted the Dallas Cowboys on Sunday Night Football. A video feature of Akers' suit design and fitting process was released on the Rams social channels on Wednesday, September 23rd. The video can be viewed here.

"We have genuinely enjoyed our work with the Rams players and staff. There is opportunity with our unique custom clothing product to drive excitement to the players and coaches, while bringing awareness to some incredible charities and philanthropic efforts," said John Ballay, CEO of Knot Standard.

Additionally, fans will have the opportunity to bid on a Knot Standard replica of each player-designed suit at the Rams Auction site and receive a personal Knot Standard fitting experience. The auction will begin with bidding for Akers' suit on September 25th at www.therams.com/auctions. Knot Standard and the Rams, working with St. Joseph Center, will use the net proceeds from sales of the replica suits to create suits for individuals who are re-entering the workforce.

"We are excited to have Knot Standard provide our players, coaches and staff with customized formal apparel that's innovative and distinctive," said Jason Griffiths, Rams VP of Partnership Sales. "This unique partnership will not only ensure that our players and coaches are arriving in style, but also will have an impact beyond the field with support of deserving individuals who are trying to get back on their feet and into the workforce."

The Rams are the first NFL team to partner with the New York-based custom menswear company.

About Knot Standard

Knot Standard is the leading custom menswear company in the US. Founded in 2012, Knot Standard represents the future of men's clothing, delivering a superior experience through expert stylists, innovative technology, and premium fabrics. The brand offers clothing for every occasion, including Suiting, Shirting, Trousers, Outerwear, Casual Wear, Black Tie, and Wedding options. Made for the uncommon man who desires superior quality and exceptional fit, clients can visit one of ten national Showrooms, or book a Virtual Appointment.

Katya Deahl, [email protected]

SOURCE Knot Standard


These press releases may also interest you

at 11:05
We are pleased to announce the initial details of the "SusHi Tech Tokyo 2024" Showcase Program, which will take place in the Tokyo Bay area in April and May. The program will focus on providing visitors with experiences centered around "Sight,"...

at 11:00
Today, Panasonic welcomes U.S. Paralympic gold and silver medalist and World Champion in the 100-meter sprint, Noah Malone, to Team Panasonic, bolstering its roster of North American Olympians and Paralympians leading up to the Olympic and Paralympic...

at 11:00
Athletic Brewing Company, America's largest non-alcoholic brewery, today announced the launch of its second documentary film Inches to Miles....

at 11:00
Coming off a strong rookie year, STARRY®, a great-tasting soda bursting with lemon lime flavor that delivers the crisp, refreshing bite, is bringing a refreshing twist to basketball. The official soft drink of the NBA, WNBA, and NBA G League is...

at 10:50
Tug-of-War Mania, the nation's largest Tug-of-War competition, today announced that it will hold its New York Championships on June 1, 2024, at the Bethpage Federal Credit Union Stadium located at LIU Post, with the proceeds going to St. Jude...

at 10:36
Phelps Construction Group, a full-service construction management firm, has begun the renovations to the National Museum of Immigration on Ellis Island in New York harbor, a project for The Statue of Liberty-Ellis Island Foundation (the Foundation)...



News published on and distributed by: