Le Lézard
Classified in: Science and technology
Subjects: Photo/Multimedia, Contract/Agreement, Product/Service

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world's fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, today announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights.

MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage's pre-built integrations help marketers and product owners access all actionable customer data across multiple systems when they execute omnichannel customer marketing campaigns.

"MoEngage is committed to building the richest and widest integrations with leading players in Analytics, CDP, Attribution, AI, and Conversational Assistants," says Raviteja Dodda, CEO of MoEngage. "Mixpanel is a leader in Product Analytics; our integration with Mixpanel will enable our joint customers to improve data-driven personalization capabilities and maximize marketing ROI."

With the new two-way integration between both the platforms, product owners and marketers can leverage the cohorts built on Mixpanel to trigger AI-powered personalized messaging through MoEngage. These cohorts are periodically refreshed with the most relevant users on Mixpanel and sent to the MoEngage platform. At the same time, companies can also automatically sync campaign data from MoEngage to Mixpanel and measure the long-term impact of their campaigns on customer lifetime value.

Justin Lau, VP of Partnerships from Mixpanel, added that "the Mixpanel and MoEngage integration will help our customers optimize product features and marketing campaigns by letting them easily measure their impact on user behavior, engagement, and loyalty."

About MoEngage

MoEngage is an intelligent customer engagement platform, built for the mobile-first world. With AI-powered automation, optimization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, and SMS. Fortune 500 brands across 35+ countries such as Deutsche Telekom, Samsung, Vodafone, and McAfee, along with internet-first brands such as Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns. To learn more about omnichannel user engagement with MoEngage, visit www.moengage.com.

About Mixpanel

Mixpanel's mission is to increase the rate of innovation by helping companies build better products through data. With our market-leading product analytics solution, product teams can analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Twitter, and Ancestry. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit www.mixpanel.com.

These press releases may also interest you

at 16:46
Stelco Holdings Inc. ("Stelco" or the "Company")  a low-cost, integrated and independent steelmaker and 100% owner of the operating company Stelco Inc., announced that it was subject to a criminal attack on its information systems. ...

at 15:49
Current Cloud Backlog of ?6.6 Billion, Up 16% At Constant Currencies IFRS Cloud Gross Margin Up 1.8pp; Non-IFRS Cloud Gross Margin Up 0.7pp At Constant Currencies IFRS Operating Margin Down 2.2pp; Non-IFRS Operating Margin Up 1.3pp At Constant...

at 12:10
Totaling a recently-purchased car is an extremely unpleasant situation. The insurance company will pay only the Actual Cash Value. Cars lose a significant portion of their value as soon as they leave the lot. The owner may be reimbursed with less...

at 12:00
A promo in need is a friend indeed! So Cubacel promo is back, more attractive than ever. Extra CUC? It's been taken care of. Cuban expats' families need more GB to stay connected? This promo's got that covered as well. So just like a genie in a...

at 02:00
Qi Card, the leading electronic banking solution and default national debit/credit card of Iraq has supported nearly one million Iraqis through a variety of credit options that power entrepreneurs, small businesses and personal spending, contributing...

at 01:00
Radsource, a leader in radiology clinical services and provider of Picture Archiving and Communication Systems (PACS), completed 9 installations of ProtonPACS for new customers in the third quarter of 2020. In the third quarter, Radsource installed...

News published on 16 september 2020 at 09:05 and distributed by: