Le Lézard
Classified in: Health, Covid-19 virus
Subjects: PDT, BFA, CSR

Smiles for Miles of Aisles: Millions of Smiles Return to Stores via Lay's® Potato Chip Bags Benefiting Operation Smile


PLANO, Texas, Sept. 14, 2020 /PRNewswire/ -- While shoppers' smiles are currently hidden behind their masks, they'll soon spot plenty of friendly faces in the snack aisle thanks to Lay's, which is converting millions of potato chip bags to feature the real smiles of 30 "ordinary" people doing extraordinary things in their communities.

During a time when joy is needed more than ever, the new Lay's bags continue the brand's mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile. The Lay's Smiles packaging and brand's digital media channels will also spotlight the unique stories of these 30 "Everyday Smilers" whose impact includes helping the homeless, veterans, youth, elderly and more ? in hopes that their inspiring work will bring smiles to the faces of people across the country.

And another reason to smile? The return of three fan-favorite limited-time-only Lay's potato chip flavors: Lay's Fried Pickles with Ranch, Lay's Hot Sauce (in partnership with Frank's RedHot) and Lay's Kettle Cooked Beer Cheese.

While this is the third year for the Lay's Smiles bags in-store, savvy potato chip fans may notice they look a little different than previous versions. The more than 70 different bag designs were created using CGI technology after COVID-19 concerns required cancelling the in-person production that would have brought all the "Everyday Smilers" to Dallas for a VIP photo and video shoot experience. To quickly pivot, each "Everyday Smiler" was instead sent detailed instructions to capture self-portraits using their phones ? and the resulting amateur photos were professionally enhanced for transferring on to the Lay's bags.

"Having pored through thousands of nominations and already being personally committed to these Smiles ourselves, particularly now when people are looking for more reasons to smile than ever before, we knew we couldn't let a cancelled photo shoot keep Lay's from sharing these inspiring stories with the world," said Sadira Furlow, vice president of marketing, Frito-Lay North America. "Across stores and within households, Lay's has the power to reach millions of Americans every day. We already know that what's inside the bag brings joy, but turning the Lay's bag into a canvas to multiply that happiness factor is what makes the Smiles program so special."

Last year, more than 71,000 people scanned the Lay's Smiles QR codes to hear the unique stories behind each "Everyday Smiler" and 2020 offers even more inspiration from around the country, including:

For the third year in a row, the Smile with Lay's campaign directly benefits Operation Smile, an international medical charity that provides access to safe surgical care to those who have cleft conditions.

"The Smile with Lay's program reflects the true power of how a smile can change the world, beginning with the one-on-one interaction you may have with a stranger to the life-changing surgeries and  resources Operation Smile is able to provide thanks to our committed staff,  generous donors, medical volunteers and  longtime partners like Lay's," said Kristie Magee Porcaro, Chief Strategy Officer & Partnerships Operation Smile.

The Lay's Smiles bags are available nationwide while supplies last. To learn more, visit www.Lays.com.

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

About Operation Smile
Operation Smile?has provided hundreds of thousands safe surgeries for those born with cleft lip, cleft palate or other facial differences.?With more than three decades of expertise, Operation Smile creates solutions that deliver free surgery to people where it's needed most.? As one of the largest medical volunteer-based nonprofits, Operation Smile has mobilized thousands of medical volunteers from a wide range of medical specialties from more than 80 countries. Operation Smile engages public-private partnerships to advance health care delivery, train local medical professionals to provide surgical care for patients in their communities, donate crucial medical equipment and supplies, and increase access to surgical care so that everyone living with cleft is treated. Visit?www.operationsmile.org, and find us on Facebook, Instagram or Twitter. 

SOURCE Frito-Lay North America


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